The latest addition to the ever-expanding line of Red Stag by Jim Beam is this, called Hardcore Cider. You don’t need a lot of imagination to figure out this is infused with apple cider “and other natural flavors.” Apple is a natural complement for bourbon (and plenty of cocktails mix whiskey and cider), so this combination makes sense.
On the nose, the spirit is full of deep apple character — baked apples in a touch of cinnamon syrup, like grandma used to make. The body follows suit: This is a whiskey where the flavoring takes the reins and runs with it. The bourbon element of this Red Stag is elusive to the point of absence. If the fruit were a bit brighter, you could be excused for thinking you were drinking Calvados. A touch of vanilla at the very end reminds you it’s been in a barrel, but vanilla is such a natural counterpoint for apples that it doesn’t immediately come across as a bourbon element.
This is not a bad product, but the relative absence of bourbon flavors — even with 80 proof whiskey as the base — make me wish for something that showcased the whiskey along with the cider. That said, I’d mix this with ginger ale or use it as a base for a punch and see what happens.
B / $18 / jimbeam.com