How do you get your tiny brewery noticed? Try partnering with the big guys. That’s what Sam Adams is doing with a new program called Brewing the American Dream, which invites small brewers to Boston to collaborate on something entirely new. These beers are sold in limited release in California and New York, and at the Sam Adams Brewery in Boston. Here’s more detail on the program:
Samuel Adams today announced the introduction of two new collaboration beers with the first recipients of the Samuel Adams Brewing the American Dream Brewing and Business Experienceship, a mentorship opportunity offered as part of the company’s small business micro lending and coaching program.
The new beers are Boston Tea Party Saison, developed in collaboration with Jim Woods, brewer and founder of San Francisco-based MateVeza (www.mateveza.com), and ThreeNinety Bock, created in collaboration with Chris Spinelli and Jon Mervine, brewers and co-founders of Roc Brewing Co. in Rochester, NY (http://rocbrewingco.com). The collaboration beers will have select distribution in California and New York, respectively, and be served in the tour center at the Samuel Adams Boston Brewery.
The beers were the culmination of the two microbreweries’ participation in the Samuel Adams Brewing the American Dream Brewing and Business Experienceship, which like an extended internship, provides one craft brewer annually with hands-on educational and enrichment experiences, and is tailored to the awarded brewery’s business needs. The Experienceship includes a series of trips to the Samuel Adam’s Boston Brewery for extended coaching from various functional areas of The Boston Beer Company such as ingredients procurement, quality assurance, brewing, and sales and distribution, among others. The program also provides access to and funding for industry events.
I got to sample both of the first batch. Some quick thoughts follow.
Samuel Adams ThreeNinety Bock (7% abv) is a richly caramel-infused beer loaded with malt and an almost sultry, smoky, woodsy finish. Pleasant, but a little sickly sweet for my tastes. B
Samuel Adams Boston Tea Party Saison (7.4% abv) is spicy and fruity, with lots of applesauce, bittersweet orange, and lemon peel. A bit cacophonous, the finish is a bit more inviting, but quite citrus-focused. B
Watch for them — you won’t find beers more unique than these!