Woodford Reserve is getting into the bitters business. The first offering, a collaboration with Bourbon Barrel Foods, is the Woodford Reserve Spiced Cherry Bitters. It will be available for $15 per 100ml bottle, and is available at the Woodford Reserve Shop. Review on the way soon.  [PR Newswire]

The Wall Street Journal reports that while Scotch sales have soared this year, Champagne sales have fallen a bit flat in comparison to previous years. [Wall Street Journal]

The Whisky Design Awards winners were announced earlier this week with Masterson’s 10 Year Old Rye Whiskey and The Macallan 1969 winning prizes in their respective categories. A full list can be found here. [Whisky Design Awards]

And finally, those critics who say American innovation and entrepreneurship is at its lowest in decades clearly have not been introduced to this accessory. Booze Business introduces us to the Wine Rack, a bra with a hidden flask inside of it. Apparently there’s a comparable crotch flask for gentlemen, but we didn’t click to watch the video to see how it works. [Booze Business]

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