Drinkhacker Reads – 10.22.2012
Business Week reports on the continuing trend of merging flavor profiles in liquor blends. While this phenomenon seems to be quite popular and no doubt profitable, here’s hoping that a bend will be crossed soon. Very, very soon. [Business Week]
And in what is an absolute total coincidence, Beam is launching a line of chocolate liqueurs tempting us all to “drink what we crave.” Flavors include Chocolate Cherry, Chocolate Mint, and Chocolate Chili. This on top of an announcement that Beam will be releasing a limited edition decanter in celebration of the grand opening of its newest vistors center’ – The Jim Beam Stillhouse. [Yahoo Finance]
AdAge boldly proclaims that beer is not dead and is in fact making a comeback. Their proof? 269.3 million cases of Bud Light sold last year, and that’s excluding what was sold at Wal-Mart. It’s not what you’re drinking that’s important, it’s that you’re drinking something. [Ad Age]
Huffington Post UK reports on the resurgence of spirits – particularly gin – after their recent recession. It’s a compelling read with no references to Bud Light or chocolate chili liqueur to be found anywhere within the text. [Huffington Post UK]
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