Review: Moet & Chandon Ice Imperial Champagne
What do we have here? The world’s first ever Champagne “created to be enjoyed over ice.” You read that right, and I’m still asking myself why someone would do such a thing to a drink as lovely as Champagne.
Moet Ice Imperial is a blend of nonvintage Champagne, and it doesn’t take long to catch on to what the winery is trying to do.
Served sans ice, there’s an initial rush of yeast up front, then the sparkle quickly fades, fast. What’s left behind is gentle effervescence and lots of sweetness — sweet apple, lychee, and grape jam. You can quickly see why the ice is suggested: It cuts down the sugar, and the lack of fizz becomes less evident. However, the lack of interesting flavors also becomes less evident, too, and as the ice melts you end up with something akin to a wine cooler. A bit underwhelming for a $55 bottle of sparkling wine.
C+ / $55 / moet.com
Moet & Chandon Ice Imperial Champagne
$55
I tried this at disney recently and I agree, underwhelming especially for the price! Why water down champagne?
Since this 2013 review, Moet Ice has been growing at +30% a year, and other houses are introducing Champagne over ice line extensions. Why? Because Champagne on Ice is a non traditional delicious way to engage Champagne in the sun and have fun doing it! NY TIMES July 27, 2016. “Champagne on the rocks? It’s this summers drink” I love it with different combinations of Mint, Citrus and Fresh Stone Fruits or Berries. In addition to its inherit appeal, many people are looking for new ways to experience Champagne. According to a Nielsen 2015 year end study, 35% of Prosecco drinkers are trading out of the Prosecco category looking for better quality and new experiences. Champagne over ice delivers a solution to that quest. The one great thing Prosecco has done was illustrate that bubbles can be enjoyed anytime, of year, or day for any reason. Champagne over Ice, is a compelling reason to dive into the moment! As for the $55, get over it! Life is short and Champagne is an affordable luxury in life.
I actually like it, I also drink prosecco, but not as a champagne substitute. But, this over ice, has a unique flavor, I too was leary, but pleasantly surprised.