This new brand is attempting to muscle its way into the mass-market wine space (Yellow Tail, Cupcake, Barefoot, you know the ones), choosing to head to the ever-popular “desserts” branding strategy for its identity. Jellybean wines come from just about everywhere. We reviewed two of the company’s offerings, with predictable results.
2011 Jellybean Berry Smooth Red Wine Blend – A Spanish red blend. Deep blueberry notes, as candied as they get. Impossibly sweet and, I guess, smooth in a way, but more in the way that Kool-Aid is smooth. Incredibly simple. D+
2010 Jellybean Candy-Apple Red Cabernet Sauvignon California – Another wine that lives up to its name, with flavors reminiscent of a cinnamon red hot (and no apple to speak of). Marginally better, but cloyingly sweet. C-
each $13 / jellybeanwines.com
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