Vida is a relatively new brand on the tequila scene, 100% blue agave and available in the usual expressions. We tasted the Blanco expression, which is a pure agave/unaged rendition.
This silver tequila is classic in structure. Some time in the glass is helpful at airing things out and letting some of the heavier agave notes out. Once they flitter away, Vida reveals itself to be a really fun and lively tequila, mildly sweet with fresh and granulated sugar character. Below that, plenty of apple and pear fruit, perhaps a touch of pineapple and banana. The finish: Very light caramel notes.
Nice balance, once that initial agave rush clears.
Update 2018: Retasted after packaging was updated, with similar tasting notes and rating. See new packaging at right.
A- / $40 / vidatequila.com