The gaping black hole on the front of this new vodka brand’s bottle could suck your soul right out — and while its stark minimalism is controversial — the vodka itself is solid stuff.
Distilled in Madison, Wisconsin from yellow corn and local cherries (hmm!), this is a very clean and restrained vodka. The mild nose offers hints of a medicinal body with muted grain notes. On the palate, much the same: Classic medicinal notes balanced by light sweetness, with a short, pleasant, and cleansing finish. Not corny at all, and nothing hinting at cherries here, mind you — just generalized sweetness and a clean follow-up. Lovely straight and perfect in any sweeter cocktail.
I’m not sold on the big black dot, but the vodka inside is good stuff.
A- / $25