Pama’s a brand that’s been around for years, but to my knowledge it is the only pomegranate liqueur on the market.
Why no competition? Because the popular way to get pomegranate into a drink — overwhelmingly — is via that classic bar standby: Grenadine.
Now the catch is this: Rose’s Grenadine, by far the most common brand of the stuff, is little more than red corn syrup. So purists started looking for something legitimate, with real pomegranate flavor, and “authentic” grenadines were born. (Stirrings is just fine.)
Pama ups the ante with real pomegranate juice, and mixes in vodka and a touch of tequila to come up with a largely winning liqueur recipe. While it is perhaps the stickiest substance in my liquor cabinet, I have to say I’m a fan. The pomegranate taste is deep, and while Pama is very sweet, it’s certainly not intended for consumption straight. Rather, use it to make an amped-up Cosmopolitan, pink-ify a Margarita, or add fruit notes to just about anything… without weakening your alcohol level (for better or for worse).
Heck, sip enough of it straight and maybe you can drink it this way….
And here’s a Pama cocktail to try…
1 oz. Pama liqueur
1 oz. blueberry vodka
1 oz. lemon juice
1/2 oz. simple syrup
Combine all ingredients except club soda in a shaker. Add ice and shake vigorously. Strain into empty highball glass, fill glass with ice and top with soda. Garnish with kiwi, strawberry, and blueberry on a spear.