Review: Pama Pomegranate Liqueur

Review: Pama Pomegranate Liqueur

Pama’s a brand that’s been around for years, but to my knowledge it is the only pomegranate liqueur on the market.

Why no competition? Because the popular way to get pomegranate into a drink — overwhelmingly — is via that classic bar standby: Grenadine.

Now the catch is this: Rose’s Grenadine, by far the most common brand of the stuff, is little more than red corn syrup. So purists started looking for something legitimate, with real pomegranate flavor, and “authentic” grenadines were born. (Stirrings is just fine.)

Pama ups the ante with real pomegranate juice, and mixes in vodka and a touch of tequila to come up with a largely winning liqueur recipe. While it is perhaps the stickiest substance in my liquor cabinet, I have to say I’m a fan. The pomegranate taste is deep, and while Pama is very sweet, it’s certainly not intended for consumption straight. Rather, use it to make an amped-up Cosmopolitan, pink-ify a Margarita, or add fruit notes to just about anything… without weakening your alcohol level (for better or for worse).

Heck, sip enough of it straight and maybe you can drink it this way….

34 proof.


And here’s a Pama cocktail to try…

Fruit Cobbler
1 oz. Pama liqueur
1 oz. blueberry vodka
1 oz. lemon juice
1/2 oz. simple syrup
club soda

Combine all ingredients except club soda in a shaker. Add ice and shake vigorously. Strain into empty highball  glass, fill glass with ice and top with soda. Garnish with kiwi, strawberry, and blueberry on a spear.

Pama Pomegranate Liqueur




Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.


  1. Curious on October 25, 2011 at 11:37 pm

    Quick question: can this stuff replace grenadine in my liquor cabinet?

  2. Christopher Null on October 26, 2011 at 8:25 am

    It will sub for grenadine in a pinch, but I wouldn’t habitually use it that way unless I was out of real grenadine.

  3. Curious on October 28, 2011 at 3:25 pm

    Good to know. Thanks Christopher.

  4. Anonymous on December 27, 2018 at 11:14 pm

    Why do you consider PAMA to not be a real grenadine? Like real grenadine, PAMA has pomegranate juice, sugar and water. The only thing added to PAMA beyond that is 17% spirits which appeals to me because it acts as a preservative. I would appreciate your clarification as to why you consider them to not be good substitutes for each other. Thank you.

    • Christopher Null on December 28, 2018 at 6:37 pm

      Because that is not what grenadine is.

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