Lunazul: “When the night calls.” Hmmm.
From rather cheesy beginnings come this workmanlike product, designed to bring 100% agave, anejo-class tequila (aged 18 months in oak) to the masses, with a $22 price tag.
That kind of pricing is completely unheard of in the work of 100% agave anejo tequilas, and Lunazul is proof that maybe it isn’t wholly doable. I’m not saying producer Heaven Hill — best known as a bourbon outfit — is cutting corners, but this tequila just doesn’t measure up to its pricier competition.
It’s all about the body. While I expect anejo to be a smooth, vanilla-infused, whiskey-like experience, Lunazul is muddy. The nose evokes a younger tequila, with green agave notes overwhelming the spirit. The body is similar, with a hard, vegetal edge and a pungent agave body. You’ll find tantalizingly sweet vanilla notes only hinted at, which is frustrating. The finish is overly herbal and hard. It doesn’t have that rotgut burn, mind you, but it has a rocky edge that makes it unthrilling.
I love the idea of an affordable 100% agave tequila — that’s what Cuervo Tradicional was made for — but Lunazul just doesn’t quite cut it.