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Review: Bacardi Rock Coconut Flavored Rum

As it did with “Torched Cherry,” Bacardi continues its tradition of double-flavoring rums and giving the finished product one, nonsensical name.

Bacardi Rock Coconut is naturally flavored with rock melon and coconut water, hence, I guess, “rock coconut.” Rock melon, by the way, is a fancy name for cantaloupe.

As for the character of this rum, the emphasis is certainly on the coconut here. It’s strong on the nose and the body, and only if you leave the rum in your mouth for several seconds do you get any sense of fruit here, and even then it’s vague, mainly citrus in tone.

Frankly I’d wanted a little more coconut out of this, and it certainly could have used some more of the “rock” that’s promised. All told, your typical beach-goer isn’t going to be able to tell the difference between this and Malibu in his fruity cocktail, but it doesn’t really offer anything special to elevate it above the competition.

70 proof.

B / $20 / bacardi.com

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Bacardi Rock Coconut Flavored Rum



Christopher Null

Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content company.

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  1. Ryan December 9, 2010

    That’s too bad. After classy expressions like “Dragon Berry” I thought Bacardi was really going somewhere. Don’t the already have a coconut rum? “Rock Coconut” sounds like something crazy that Vaynerchuck would make Conan put in his mouth.

  2. Anonymous June 21, 2011

    Bacardi is higher proof than Malibu and Parrot Bay I believe

  3. Anonymous September 16, 2011

    malibu black is the same percent and parrot bay does have a 90 proof bottle

  4. tom suleski July 11, 2014

    How many liters or ounces are in this bottle of bacardi rock coconut? Should’nt it say somewhere on the bottle?

    1. Christopher Null July 11, 2014

      All spirits covered on Drinkhacker are in 750ml bottles unless otherwise noted.


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