Everyone needs a gimmick, but the vodka industry, where product is legion, needs it more than anyone.
Ursus Vodka, which hails from the Netherlands and is distilled “from grain,” is a budget brand with a trick: Like Coors Light’s newer bottles, the bears on the label turn from white to blue when it’s chilled. (It does take a bit of chilling: The label turns blue in the freezer, but not in the refrigerator.)
In addition to a standard vodka, there are three flavored versions, two of which I sampled for review.
Ursus Vodka (unflavored) is a standard 80 proof, basically unremarkable in any way. Strongly medicinal on the nose and moderately harsh on the palate, it’s lightly sweet but with a lot of bite and a rough finish. Probably suited only for mixing bulk drinks. C-
Ursus Blue Raspberry Vodka is the color of that stuff they disinfect combs in at the cleaners, which is probably how it will be used: To add blueness to a cocktail when no blue curacao is available. Sweet but not horribly so, it’s a cross between real raspberry and cough syrup that may be satisfying to ultra sweet tooths. The finish coats the mouth in a slightly disturbing way. 60 proof. C-
Ursus Green Apple Vodka is the Scope to Blue Raspberry’s comb disinfecting liquid, color-wise anyway. Scope flavor would be an improvement, actually. The nose has no apple character at all; it’s more akin to some kind of industrial cleaning fluid. A touch of Apple-flavored Kool-Aid in the body does very little for this spirit, which is almost unbearable to actually drink, harsh and offensive. I hate to be quite blunt, but it’s one of the worst products I’ve sampled in the history of this blog. 60 proof. F
each $11 / no website