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Review: El Jimador “New Mix” Tequila Cocktails

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“New Mix” is not a slogan stuck on the can of El Jimador’s ready-to-drink tequila cocktails. It’s the actual name of the product: New Mix.

Hugely popular in Mexico, New Mix now comes in five flavors. We’ve had the first three flavors sitting in the fridge literally for months, and finally we are getting around to cracking them open to see what all the fuss is about. (We’re still not sure.)

Each is 5 percent alcohol and is made with actual tequila. The drinks are lightly carbonated.

Thoughts in each follow.

El Jimador New Mix Margarita looks like a lemon-lime soda, and frankly tastes like it too. The fizzy concoction is solid soft drink up front, then you get that tequila bite in the finish. There’s not much of it, but it’s noticeable. That said, this tastes almost nothing like a margarita (with none of the flavor of triple sec that it claims to have), but a lot more like a Seven-and-Tequila, but I guess that wouldn’t look as good on the label. C

El Jimador New Mix Paloma – A paloma is traditionally a grapefruit soda and tequila cocktail, and this rendition does at least smell like grapefruit when you crack open the can. The flavor is a little funkier than that, though — less grapefruit and more of a canned fruit salad. Less tequila bite than the margarita New Mix, which in this case is not a great thing. C-

El Jimador New Mix Spicy Mango Margarita – It’s not an orange crush in that can, it’s a spicy mango margarita! El Jimador radically overreaches here, pulling off something that is more reminiscent of Red Bull than anything that bears resemblance to spice, mango, or margarita. No idea where this one came from or why it exists. D

eljimador.com


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Christopher Null

Christopher Null is the creator and editor in chief of Drinkhacker.com, a veteran technology journalist, and the owner of Null Media, a custom blogging company.

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18 Comments

  1. SSteve July 26, 2010

    If I saw these on the shelf at the store I wouldn’t be the slightest bit tempted to pick one up. Thanks for validating my instincts.

    Reply
  2. Merey August 19, 2010

    I typically ignore the flavors written on the can and just drink them…they are all fruity and do their purpose, so…

    Reply
  3. Josh September 27, 2010

    I attended a birthday party recently, and there was a plastic wading pool in the backyard packed full of ice and assorted canned alcoholic beverages, including four New Mix Spicy Mango Margaritas. By 1:00 a.m., all that remained were the “margaritas” – even the most hardened of drinkers wouldn’t touch the stuff! I must admit I slightly surprised, until I decided to try one for myself. ‘Nuff said.

    Reply
  4. mary February 4, 2011

    did anyone know where can i buy this in a web site???

    Reply
  5. Graciela Rodriguez February 11, 2011

    On a tripe to Chihuahua Mexico my Husband got us a 6 pack of el jimador NEW MIX VAMPIRO I would like to know how can i get Information where we can buy this drink in IDAHO This is were we Leave Please Help many of our Friends would also like to know

    Reply
  6. dewey March 25, 2011

    i recently had these, and the paloma and spicy mango ones are actually quite good

    Reply
  7. Mamibg June 15, 2011

    The Vampiro is gooooood with lemon and salt. Anyone know where they sell these in California?

    Reply
  8. Clive July 14, 2014

    Industrial alcohol, artificial ‘flavors’ and preservatives. Absolute crap.

    Reply
  9. RAKESH PATEL January 17, 2015

    I WANT TO BUY COUPLE OF CASES NEW MIX EL JIMADOR SO CAN YOU HOW MUCH THE PRICE OF THE CASE. AND HOW MANY QUANTITY IN ONE CASE
    I M IN FORT WORTH, TEXAS

    Reply
  10. lourdes pilar April 12, 2015

    Where can I purchase them in texas

    Reply
  11. Jose June 9, 2015

    Where can I buy them here in el paso, tx

    Reply
  12. Elena Gutierrez August 8, 2015

    “SEEKING the VAMPIRO flavor in the SEATTLE,WA area this is a smooth tasting drink A MUST TRY!!!!

    Reply
  13. Jenny August 28, 2015

    New Mix is even sold in 2 liter bottles in Mexico! One of the first things I stock the fridge with, when I go.

    You say that “a paloma is traditionally a grapefruit juice and tequila cocktail” although that’s not quite accurate- in Mexico it is more often tequila mixed with Squirt (grapefruit soda). It’s delicious!

    Reply
  14. Ang September 16, 2015

    Where can I purchase this in a website or in the Atlanta, Ga area?

    Reply
  15. cisco April 16, 2016

    Is there a place in kansas where these drinks are sold

    Reply
  16. elizabeth September 30, 2016

    I’m looking to buy a case of the new mix paloma flavor where can I buy it thanks

    Reply
    1. Christopher Null September 30, 2016

      It’s not sold in the U.S. any more, I believe.

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