Review: El Jimador “New Mix” Tequila Cocktails

Review: El Jimador “New Mix” Tequila Cocktails

“New Mix” is not a slogan stuck on the can of El Jimador’s ready-to-drink tequila cocktails. It’s the actual name of the product: New Mix.

Hugely popular in Mexico, New Mix now comes in five flavors. We’ve had the first three flavors sitting in the fridge literally for months, and finally we are getting around to cracking them open to see what all the fuss is about. (We’re still not sure.)

Each is 5 percent alcohol and is made with actual tequila. The drinks are lightly carbonated.

Thoughts in each follow.

El Jimador New Mix Margarita looks like a lemon-lime soda, and frankly tastes like it too. The fizzy concoction is solid soft drink up front, then you get that tequila bite in the finish. There’s not much of it, but it’s noticeable. That said, this tastes almost nothing like a margarita (with none of the flavor of triple sec that it claims to have), but a lot more like a Seven-and-Tequila, but I guess that wouldn’t look as good on the label. C

El Jimador New Mix Paloma – A paloma is traditionally a grapefruit soda and tequila cocktail, and this rendition does at least smell like grapefruit when you crack open the can. The flavor is a little funkier than that, though — less grapefruit and more of a canned fruit salad. Less tequila bite than the margarita New Mix, which in this case is not a great thing. C-

El Jimador New Mix Spicy Mango Margarita – It’s not an orange crush in that can, it’s a spicy mango margarita! El Jimador radically overreaches here, pulling off something that is more reminiscent of Red Bull than anything that bears resemblance to spice, mango, or margarita. No idea where this one came from or why it exists. D

each $2 /

El Jimador New Mix Margarita




Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.


  1. SSteve on July 26, 2010 at 11:20 pm

    If I saw these on the shelf at the store I wouldn’t be the slightest bit tempted to pick one up. Thanks for validating my instincts.

  2. Merey on August 19, 2010 at 6:45 am

    I typically ignore the flavors written on the can and just drink them…they are all fruity and do their purpose, so…

  3. Josh on September 27, 2010 at 7:47 am

    I attended a birthday party recently, and there was a plastic wading pool in the backyard packed full of ice and assorted canned alcoholic beverages, including four New Mix Spicy Mango Margaritas. By 1:00 a.m., all that remained were the “margaritas” – even the most hardened of drinkers wouldn’t touch the stuff! I must admit I slightly surprised, until I decided to try one for myself. ‘Nuff said.

  4. mary on February 4, 2011 at 11:46 am

    did anyone know where can i buy this in a web site???

  5. Graciela Rodriguez on February 11, 2011 at 11:26 pm

    On a tripe to Chihuahua Mexico my Husband got us a 6 pack of el jimador NEW MIX VAMPIRO I would like to know how can i get Information where we can buy this drink in IDAHO This is were we Leave Please Help many of our Friends would also like to know

  6. dewey on March 25, 2011 at 10:19 pm

    i recently had these, and the paloma and spicy mango ones are actually quite good

  7. Mamibg on June 15, 2011 at 10:25 pm

    The Vampiro is gooooood with lemon and salt. Anyone know where they sell these in California?

  8. Clive on July 14, 2014 at 11:30 am

    Industrial alcohol, artificial ‘flavors’ and preservatives. Absolute crap.

    • Anonymous on January 13, 2021 at 1:23 pm

      Get a life

  9. RAKESH PATEL on January 17, 2015 at 10:14 am


  10. lourdes pilar on April 12, 2015 at 4:33 pm

    Where can I purchase them in texas

  11. Jose on June 9, 2015 at 5:04 pm

    Where can I buy them here in el paso, tx

  12. Elena Gutierrez on August 8, 2015 at 10:58 am

    “SEEKING the VAMPIRO flavor in the SEATTLE,WA area this is a smooth tasting drink A MUST TRY!!!!

  13. Jenny on August 28, 2015 at 4:12 pm

    New Mix is even sold in 2 liter bottles in Mexico! One of the first things I stock the fridge with, when I go.

    You say that “a paloma is traditionally a grapefruit juice and tequila cocktail” although that’s not quite accurate- in Mexico it is more often tequila mixed with Squirt (grapefruit soda). It’s delicious!

  14. Ang on September 16, 2015 at 5:50 pm

    Where can I purchase this in a website or in the Atlanta, Ga area?

  15. cisco on April 16, 2016 at 4:26 pm

    Is there a place in kansas where these drinks are sold

  16. elizabeth on September 30, 2016 at 6:52 am

    I’m looking to buy a case of the new mix paloma flavor where can I buy it thanks

    • Christopher Null on September 30, 2016 at 9:14 am

      It’s not sold in the U.S. any more, I believe.

  17. María R on August 13, 2020 at 2:14 pm

    Were can I find the jimador vampiro new mix. I need to buy it. Can someone tell me pls.

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