Review: Jose Cuervo Reserva de la Familia Tequila 2010 Edition

Review: Jose Cuervo Reserva de la Familia Tequila 2010 Edition

Each year our friends at Cuervo release a special edition tequila called Reserva de la Familia. We missed out on a review in 2009 but still have a bit of 2008 left for sharing with special guests which we guard like Gollum watches over his Precious.

Well, 2010’s Reserva just arrived and it’s a real winner. Clearly a few shades darker in color than the 2008, it’s a surprisingly different beast: Milder in agave on the nose, and with an intense caramel-sweet burst on the tongue. The silky texture is perfect, and the wood isn’t overdone. Compared to the 2008 edition, it is veritably mild, with almost no herbal burn and an almost undetectable agave finish.

Bottom line: This is the least tequila-like anejo I’ve had from Cuervo in any form. That’s not a slam, but it might be an indication of things to come. Will a milder, less agave-forward character be the future of this special edition bottling? Ask me again in 2011.

This year’s special box in which the Reserva is packaged features the artwork of Pablo Vargas Lugo. (Photo below.)

80 proof.


Jose Cuervo Reserva de la Familia Tequila 2010 Edition




Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.


  1. castello on March 29, 2010 at 10:23 am

    I had an older one of these and it was wonderful. Then I had one last year which I believe was the 2007 or 08 version. There was no comparison. I’m done paying 85 to 100 bucks for anything they put out. Have you done side by sides with any of them?
    I am highly influenced by
    Check him out.

  2. glass jewelry on January 30, 2011 at 5:50 pm

    Consistently one of my favorite tequillas – year over year. The aging in french and american oak really imparts incredible subtleties to this wonderful cognac, I mean tequilla.

    I am curious about Castello’s comment above. I have never done a side by side tasting (my bottle never lasts more than a year) but am willing to try.

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