Review: Yeyo Tequila Silver (2010)
Yeyo! It’s fun to say. Pretty fun to drink. But more fun to say.
Yeyo is a new brand, a straight-up silver tequila. 100% agave. No aged versions. Hailing from Beaverton, Oregon (by way of the Highlands of Jalisco, Mexico, of course), it’s only now arriving in small pockets of the Pacific Northwest.
Easygoing but perfectly approachable, Yeyo has a distinct citrus character that makes it good with margaritas but also fine on its own, if you’re a silver sipper type. It’s got plenty of agave character in the body, with a fairly evident charcoal-tinged finish. Quite lively on its feet, however. I have no complaints, really.
Or as I like to say: Yeyo!
A- / $47 / yeyotequila.com [BUY IT NOW FROM DRIZLY]
Man, I’m sure the tequila is alright but… “Yeyo”? Really? I feel like that’s pushing “urban” targeted marketing a bit too far.
I’m a big fan of “Yeyo”. It’s got a very distinct and “soft” flavor profile — a rarity among new tequila brands.
I reviewed and tasted “Yeyo” LIVE on my weekly “Tequila Whisperer” webcast. Check it out here:
isn’t “Yayo” slang for cocaine?
yeyo is amazing. its very smooth and better than any other tequila ive had.
glyn: Yep. I certainly listen to enough gangsta rap to know that.
I’m pretty thoroughly disgusted with the marketing angle here. I’m sure the spirit is fine, again, but I’m not going to drop cash on something so condescending.
Yeyo it’s a funny common “aka” name in Spanish speaking countries. It’s a sobriquet for “Fello” or “Rafael”. And no it’s not pronounced Ye-Yo with the acute on the “o” as in gansta ‘Yo!’. Even the label has the acute on the “e”. Anyway nice name on the product and let’s hope it ships to the east coast soon.
I had a bottle sent to me from a relative traveling through the area. The timing was perfect since I was hosting a Drinko De Mayo gathering last weekend. The majority of guests are fans of Patron Silver but the flavor of this new offering has dethroned the Patron. I just wish it was available without calling in favors in order to have it in Southern California.