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Drambuie Modernizes Its Look

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Some things never change, and in the case of Drambuie, it’s the insides that haven’t been altered at all.

But Drambuie has updated its bottle for the first time in years, giving it a much more modern look.

Giving the stuff a fresh taste, the Scotch-based liqueur is just as syrupy and sweet as you remember — intensely sugary, with strong cinnamon, cloves, and even incense character on the palate. The sweetness is more almond-infused marzipan than honey, and those spices wreak havoc with your senses. I like a Rusty Nail from time to time, but drinking Drambuie straight is, to be honest, a little bit crazy.

B / $30 / drambuie.com

drambuie new bottle design

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Christopher Null

Christopher Null is the creator and editor in chief of Drinkhacker.com, a veteran technology journalist, and the owner of Null Media, a custom blogging company.

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11 Comments

  1. J. Lindsey November 11, 2009

    What kinds of scotch do you usually use in your rusty nails?
    I’ve tried a few blends and, although it may be heresy, I’m a little curious as to how some of my single malts would do paired with Drambuie.

    Reply
  2. Christopher Null November 11, 2009

    Only blends, Dewar’s usually. I’d never sully a single malt that way.

    Reply
  3. Matt P November 16, 2009

    I prefer Johnny Walker – Black for the day-to-day and Green label when I want to treat myself.

    Reply
  4. Frederic November 20, 2009

    Bought a bottle last week and I don’t care for it. The clerk who rang me up agreed and recommended that I pour the contents into the old bottle. An aesthetic step down in my and the clerk’s book.

    And I disagree with Chris’ response, as single malts can be a noteable improvement to blends in cocktails and can be worth the extra expense. Although sometimes the extra smokiness throws off the balance a bit. There is nothing sacred about single malts where you can’t use them on occasion for special cocktails. Or if you could afford it, in everyday cocktails.

    Reply
  5. texascarl August 12, 2010

    I like Teacher’s Highland Cream in a Rusty Nail (light on the Drambuie). Traditional around here, Teacher’s nice price is just a bonus.

    Reply
  6. buy kinect October 24, 2010

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    Reply
  7. Joe October 29, 2010

    i think it was a marketing disaster and they will live to regret it!

    Reply
  8. James Patrick January 1, 2011

    I remember reading about the design, but the article did not feature an image. Then I saw the bottle and my heart sank a bit. With 25% of my ancestry being Scottish, the old bottle filled me with more than a wee bit of pride. Thankfully, I had a bottle at home that will become the permanent decanter for all future purchases. The new design makes me think they are going after an unsophisticated demographic that believes sleekly designed packages speak to a certain kind of hipness. Too bad – and more than a little sad.

    Reply
  9. Judy steer January 28, 2011

    I miss the old bottle. It had a look like no other. If it’s possible to bring it back, please do so.

    Thanks

    Reply

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