Malibu’s Limited Edition Bottles Aim to Aid Environment
The iconic white Malibu bottle is going to look a little different for the rest of the month: It’s being skinned with a colorful shell designed to promote its Reef Check charity initiative.
I”ll let Malibu sell it to you in its own words:
A survey conducted by the Travel Industry Association of America indicated that more than 55 million Americans have participated in a volunteer vacation, and about 100 million more are considering taking one. Malibu is giving 10 budding environmentalists a chance to do just that through the first-ever Malibu Beach Internship. Beginning today, eligible individuals who are of legal drinking age (21 and over) and passionate about ecosystem preservation may apply.Summer is the time to ‘Get Your Island On’ – whether it’s cocktails at the local beach or a once-in-a-lifetime excursion to an exotic tropical destination. Today, Malibu(R) announces a partnership with Reef Check that offers both enticing options to consumers nationwide. To help raise awareness of Reef Check’s mission to monitor, protect and rehabilitate reefs worldwide, Malibu kicks off the ultimate beach internship to enlist 10 interns to monitor coral reef health in Thailand, the Maldives or the Philippines. For those who can’t intern, Malibu brings the party home by introducing a limited-edition Reef Check-inspired bottle with a charitable contribution made to Reef Check on behalf of the brand.
Applications will be accepted from July 1, 2009, through August 31, 2009, and are available online at www.malibu-rum.com/reefcheck. The applicants who convey the most creativity, enthusiasm and character will be selected as finalists, and will be sent on a 10-day assignment to a Malibu-sponsored eco-adventure with Reef Check to an exotic location, such as Thailand, the Philippines or the Maldives.
Inside the bottle, it’s the same-old, good-old Malibu.
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