What Web Users Want to Drink…

What Web Users Want to Drink…

Today I did a fun comparison, checking out historical Google search trends for the terms gin, vodka, whiskey, tequila, and rum.

While vodka‘s win (based on average search volume since 2004) is no surprise, the fact that tequila was right behind — and has led search volume since late 2007 — was quite a shock.

Also: They apparently love rum in Sweden. (Oh, and wine and beer destroy all the spirits, handily.)

Check out the complete data here!

web search volume alcohol

[click to enlarge]

Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.


  1. Trob on June 25, 2009 at 3:32 pm

    Looking through the most common search terms related to tequila, it appears that people are actually more interested in Tila Tequila than the spirit itself – the spike in tequila queries coincides almost perfectly with the premiere of her show on MTV in October 2007.

  2. Christopher Null on June 25, 2009 at 3:41 pm

    Trob – Good point. But why are people just searching “tequila” and not her whole name? Oh yeah, it’s the internet…

  3. Trob on June 25, 2009 at 4:55 pm

    Actually, if you look at search terms related to tequila, the most popular search terms are “tila tequila” and “tila.” Someone needs to develop a filter that can distinguish between tequila the spirit and Tequila the MTV shock personality.

  4. Robert Anderson on June 25, 2009 at 4:56 pm

    On a similar note, you’ll see that Sweden has a disproportionate interest in rum, especially since most would peg them as a vodka country. But, “rum” is Swedish for “room”.

  5. Christopher Null on June 25, 2009 at 5:01 pm

    OK, so basically this post is completely useless. Apologies. I’m going to open some wine now.

  6. Tim F on June 26, 2009 at 5:36 am

    Not totally useless at all – and a fascinating idea. At least the gin, vodka and whisky ones are accurate.

    Actually, would the ‘whiskey’ term include searches for ‘whisky’ or not??

  7. Christopher Null on June 26, 2009 at 7:37 am

    Alas, “whiskey” and “whisky” are separate terms. I tried that too, but searches for “whisky” were extremely low compared to “whiskey.” No one searches for “brandy” either.

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