Review: Alize Gold Passion Liqueur

Review: Alize Gold Passion Liqueur


Alizé treads that fine line between high-end product and pop culture joke (when Tupac raps about your product, well…), but its pedigree speaks for itself: A blend of cognac and passion fruit juice (and other unspecified fruit juices), this is high-end stuff.

The problem is figuring out how to use it. Alizé (which has been around since 1984; this Gold Passion version was originally introduced to the U.S. in 1986) is an interesting liqueur, but it’s difficult to work with. Others seem to have had as little luck as I have: Most published cocktail recipes using the spirit call for flavored rums, Hawaiian punch, or even Kool-Aid in the mix. My attempts to come up with much better have pretty much failed. The cocktails always end up tasting like Sunny Delight.

Still, it needs something besides ice: Alizé Gold on its own has a quite pleasant flavor of passion fruit and orange, but it’s thick and viscous, almost smoothie-like in consistency. This is at odds with the impressive fruitiness of the spirit, and makes it tough to drink on its own. (It’s also kind of a pain that, because it’s just 32 proof and his real fruit juice in it, it has to be refrigerated after opening.)

Now being refreshed with a new bottle/label design (and featuring five different versions).


Alizé Gold Passion Liqueur




Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.


  1. Bill Jones on June 22, 2009 at 3:35 am

    It’s good stuff. Like it.

  2. Tami on May 19, 2010 at 12:36 pm

    I use it in my Sangria recipe!

  3. John on December 20, 2010 at 12:11 pm

    Smooth with a good taste. Quality liqueur with great effect.

  4. Joyce on May 25, 2020 at 10:18 am

    Love this stuff !! I use to drink it in my twenties and had to lay-off when they changed the the recipe to”French Vodka.” No one cares about the price. Please make the original Alizé.

  5. Noel on September 10, 2022 at 6:05 pm

    Dude !!! ? Why did they make this without the yack ??
    It sucks now .. taste like orange ripple. Or maybe mad dog 2020

    • Noel on September 10, 2022 at 6:06 pm


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