You don’t have to like elephants to like Chang beer (the company claims it is the best-selling beer in its native Thailand), but it helps. Those little elephants on the label are just so darn cute you can’t help but try to snuggle them when you’re deep into your third oversize bottle.
Chang is slowly becoming available not just in Southeast Asia but around the world. And it’s a good beer. Light, golden yellow, and fairly sweet on the tongue. It’s lightly bitter in the finish but the interplay between bitter and sweet works fairly well. One key piece of advice: Drink it very cold; Chang is much less charming when it warms up. And since the standard bottle you’ll find is often an oversized 640ml package, you’ll have to drink it fast in order to finish it off in time.
B+ / $6.50 per six-pack / changbeer.com