Honey- and whiskey-based liqueuers are nothing new. Drambuie, of course, is the classic by which others are measured. There’s also another honey+Scotch spirit called Lochan Ora, and one from Macallan called Amber (which is actually flavored with maple syrup instead of honey).
American Honey is the first American version of this spirit that I’ve seen: A blend of Wild Turkey whiskey and real honey to give you, well, honey-flavored whiskey.
At 71 proof, you get an idea going in how much honey is in the blend, and overall I think it’s a success. The honey isn’t overpowering but you can still get a good taste of it, and it’s not too viscous and sweet, a common complaint with Drambuie.
Mind you, it’s still a honey-sweet experience, though the nose doesn’t really suggest such. There are some flowery herbs (lavender?) in the finish, but it’s a real hunt to find them. I could see all manner of dessert drinks coming out of this spirit, but it was just fine consumed straight… just leave a good gap between your dram and dinner. It really blows out the palate if you’re planning on having something savory later on.