I Want My 16 Ounces!

I Want My 16 Ounces!

Interesting story in this weekend’s Wall Street Journal: To boost profits, some bars are turning to 14 oz. pours instead of 16 oz. when a customer orders a “pint” of beer. Numerous tricks are being employed. Some are at least somewhat justified, like including some amount of foamy head on a beer. Some are clearly not, like using pint-size glasses that have extra-thick bottoms to cut a few ounces out of each pour.

Fascinating stuff, and it makes me wonder if I should be taking a measuring cup to my local watering hole.

Read the full story here (at least until the WSJ makes it no longer free).

Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.

1 Comment

  1. Troy Truchon on August 10, 2010 at 6:04 pm

    Isn’t this sort of thing monitored by Weights and Measures? if not, why not?

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