Interesting story in this weekend’s Wall Street Journal: To boost profits, some bars are turning to 14 oz. pours instead of 16 oz. when a customer orders a “pint” of beer. Numerous tricks are being employed. Some are at least somewhat justified, like including some amount of foamy head on a beer. Some are clearly not, like using pint-size glasses that have extra-thick bottoms to cut a few ounces out of each pour.

Fascinating stuff, and it makes me wonder if I should be taking a measuring cup to my local watering hole.

Read the full story here (at least until the WSJ makes it no longer free).

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Christopher Null

Christopher Null is the founder and editor in chief of Drinkhacker. A veteran writer and journalist, he also operates Null Media, a bespoke content creation company.

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