As for “stupid cocktail fads”, I am with you. I am a skeptic when it comes to gadgets that often have questionable performance and are merely an exacerbated marketing quip. Hence I design my own products and stand by them.

Tilt was designed because round ice molds are usually not that successful, meaning they have seams and crack and then melt just as quick as an ice cube. Also for the people that know that a drop or 2 of water catalyzes your spirit and releases esters and essential oils, I think it is important to note that you only need a drop or 2. And if one has this kind of concern to detail and appreciation of fine spirits, then why not control how many mL of water you dose your spirit with, vs plunking 2 or 3 rocks that have tap water or perhaps some freezer smell tainting them?

Further, we chose stainless steel as it is the most durable material that will not absorb flavor and migrate your coffee, to your lemonade, to your wine, to even a soup. Tilt is an everything chiller (eyes, soup, dips, gazpacho, whiskys, beer, wine, whatever). They’re also one step-smarter. The round shape makes them fun to swirl. The weight in the bottom of the ball, means they always roll right-side up. And the included hook and cocktail stick means keeping your fingers out of your drink. And the stand they come with means you can always pull them out of your drink if it gets too cold, as spirits should not be drank below 50F (unless your on spring-break).

They’re great gifts, they’re fun to have and allow you to geek out with food or spirits – no matter what the situation they’re extremely universal and pure and cold!