Those of you afraid that vodka flavors are losing their edge, rest easy, here’s a flavor that’s sure to strip the enamel straight off your teeth: Cinnamon roll, produced in conjunction with (or at least, with a picture and logo from) Cinnabon.
Unbearably sweet — though that’s not far from the source — the overall impression of this vodka is akin to vanilla cake frosting. Big butter (ok, margarine) notes just add to the fat bomb impression, and at least give it some sense that there’s a pastry somewhere in there. Cinnamon is — oddly enough — the weak link in the puzzle. While readily detectable, it’s dialed back to the point where its addition seems to come across as an afterthought. Bizarre.
Picking up a bottle to satisfy your boozy sweet tooth? God help you, dear reader.
Introducing four new flavors from Luxco-owned Pearl Vodka (which recently rebranded all its bottles with a more streamlined design) — two fruity/basil blends, two dessert-focused for winter sipping. Let’s give them all a sample.
All are 70 proof.
Pearl Vodka Lime Basil – Gentler than you’d think. Heavy on candied lime peel, with just a hint of racier, Thai-style basil on the back end. Modest in structure, pure in its flavor elements, and offering a crisp body with a short finish. It’s a fine alternative to Hangar One Kaffir Lime. A
Pearl Vodka Strawberry Basil – Somewhat chemical-smelling on the nose, a common problem with strawberry vodkas. There’s no hint of basil in the aroma, but on the palate it offers a heat more akin to black pepper than any kind of herb. A heavily sweetened finish washes that away, though, leaving behind a bit of a medicinal character. B
Pearl Vodka Chocolate Hazelnut – So, Nutella vodka! Nails it on the nose — though it’s heavier on hazelnut than chocolate. The palate isn’t far off, either. Cinnamon is a distinct secondary character but otherwise this vodka exudes lovely hazelnuts dusted with cocoa powder. Some vanilla marshmallow notes emerge on the finish. Dessert-focused vodkas like this are often largely undrinkable, but this is a surprising winner. A-
Pearl Vodka Pumpkin Spice – Far more restrained than I’d expected, with classic brown sugar, cinnamon, allspice, and clove notes. The sweetness is at first dialed back, but it doesn’t take long to start building up on the palate. As it begins to coat the mouth, it leaves behind a saccharine character that eventually becomes too much and hangs around for far too long. B-
Ho ho ho! What’s Santa want next to the fireplace? Not another peppermint candy but rather a peppermint-flavored vodka. Smirnoff Peppermint Twist isn’t just a mint-flavored spirit, it’s all wrapped up and ready for your holiday partying.
Let’s give this flavored vodka a holiday-centric spin, shall we?
The nose is all candy canes, and that’s not just the bottle wrap telegraphing things: fresh peppermint, with subtle sweetness underpinning the racy spice. The body’s a smooth operator, offering sweet peppermint candy with a gentle warmth to it. It’s simple and uncomplicated — which is probably what you want from a bottle designed to look like a holiday candy. The finish is quite lasting and appropriately evocative of wintertime. Peppermint flavored spirits aren’t a tough nut to crack, to be honest, but with Peppermint Twist, Smirnoff’s got as good a handle on it as anyone.
P.S. Don’t miss the scratch-and-sniff bottle wrap!
Sweden’s Svedka is one of the top global vodka brands, driven by an affordable price point and some amazingly successful marketing. 5x distilled from Swedish winter wheat, it’s widely available to the point of ubiquity. Let’s look at three of the company’s expressions, including a couple of new monsters.
Svedka Vodka – This is the standard Svedka bottling — presumably the one that that robot lady likes so much. The nose melds marshmallow notes with hospital overtones, but ultimately it’s the sweeter notes that carry the spirit. The palate is quite simplified, with a modest sugar component and just a wisp of astringency that attempts to provide some balance. It never quite gets there, though, leaving this best suited as a mixer. 80 proof. B- / $14
Svedka 100 Vodka – This is the 100 proof version of Svedka, but otherwise unflavored and made the same way. The nose is strikingly similar — offering that same mix of sweetness and medicinal character. Where things diverge is on the tongue, with Svedka 100 building up to a rather pungent and punchy character that is, primarily, driven by its alcohol content. This has the welcome side effect of tempering the sugar in the vodka and giving the spirit some much needed gravitas. A considerable improvement and only a buck more expensive. B+ / $15
Svedka Grapefruit Jalapeno Vodka – Svedka makes 14 varieties of vodka, including 12 flavors. This new one is arguably the strangest, unless Swedes are munching jalapenos and swilling Squirt left and right without my knowledge. This flavored expression is all fruit on the nose — but more grapefruit candy than sour grapefruit juice. On the tongue it’s more of the same — remarkably sweet and sugary, offering citrus but nothing that’s particularly grapefruit focused. But what about that jalapeno, Drinkhacker? Well, the finish offers a little but distinct burn, but it’s nothing you can’t handle. That said, I couldn’t tell you whether it came from a pepper or a vat of mysteriously spicy chemicals, and you don’t care anyway. 70 proof. C- / $12
“It’s time to hack the cocktail!” Now that’s a slogan I can get behind.
Unfortunately, Skyy Barcraft — essentially lower-proof flavored vodka designed to be mixed with your favorite mixer (soda, ginger, what-have-you) and consumed on the rocks — isn’t really hacking anything. Unless you consider water and those inimitable “natural flavors” to be a hack. Meh.
Each of the three expressions is 60 proof. All were tasted with a splash of club soda. (Skyy suggests a 2:1 mix of soda to spirit, which I don’t recommend at all.)
Skyy Barcraft White Sangria – Fresh, with lots of peach overtones, followed by citrus. Doesn’t exactly scream sangria — as there’s no wine element on the palate to speak of — but it does come off as a capable rendition of a lower-cal peach vodka. B
Skyy Barcraft Margarita Lime – Makes for an ugly margarita. Starts off with piney, evergreen notes, then segues into hospital overtones. The finish is drying and medicinal, not at all like any margarita I’ve ever had (possibly because you make a margarita with tequila, not vodka). D-
Skyy Barcraft Watermelon Fresca – About what you’re expecting — Jolly Ranchers dipped into vodka for a slightly astringent, slightly candied complexion. Some bitter notes emerge on the finish, likely driven by the vodka. Relatively harmless, but unless you’ve got a serious thing for watermelon, it’s probably not going to be your go-to beverage. C
To quote Tom Cruise in Risky Business, sometimes you gotta say, What the fuck?
How big is whiskey? So big that the vodka guys are trying to muscle in on the business.
Oak by Absolut is Absolut vodka rested in oak barrels. Or, more accurately, it is “oak infused vodka, vodka, [and] vodka rested in barrels,” per the label. What any of that means I don’t really know. The mechanics of the oak infusion aren’t disclosed, nor is any information about the type of barrels or the length of time the vodka spends in them. Was the vodka rested at distillation proof or at Absolut’s standard 80 proof? I just don’t know.
The end product looks and tastes exactly as you think it will. As dark as any whiskey (well, almost any whiskey), it certainly looks the part. On the nose it’s tough to parse — notes of vanilla are at the forefront, then cinnamon, raspberry, root beer soda, and marshmallows. It doesn’t really smell like whiskey… but it doesn’t smell like anything else either. A very young brandy? Some kind of flavored Irish whiskey? It’s a chameleon.
The palate pushes on with abandon — sweet vanilla custard, a modest lashing of lumber, and some cherry notes hit first. The main event is a distinct A&W Root Beer character — not a dense amaro bitterness, but a highly sweetened version of the stuff that leaves a hint of rootiness behind for the finish. Here things slowly fade away, offering some notes of prune juice and brown sugar amidst the lingering root beer character.
What’s surprising about Oak by Absolut — besides the fact that it exists at all — is how harmless it is. Those expecting a rank lumber bomb — which often happens if you put rack vodka in a wood barrel — won’t find it here. Whatever Absolut has done to doctor this oddity — and that must be significant — it’s been able to avoid turning it into the disgusting monster you were expecting it to be. At the same time, there’s really no reason, absolutely no reason at all, for it to exist. No whiskey fan in their right mind would pick this even over a $12 bottle of bourbon, and no vodka drinker would ever set foot near it. So why does this exist? As a gateway to whiskey (which Absolut doesn’t make)? Someone lost a bet? You got me.
80 proof. Reviewed: Batch B-14.01 (or B-19.01… bad handwriting).
Skyy turns to the south for this latest flavored vodka: Texas Grapefruit.
It’s very brisk on the nose with fresh grapefruit notes. It’s not overly candied or sweet, but appropriately tart. That carries through to the palate, a modestly sweet vodka that balances its sugar with dauthentic grapefruit notes, appropriately sour and tangy with a touch of lemon-orange character. The finish is lasting and somewhat sugary, but it’s far from overwhelming.
On the whole: Uncomplicated. Which is probably the best praise you can give a flavored vodka, no?