Review: Ed Hardy “Most Wanted” Spiced Rum


Tattoo artist Don Ed Hardy was mentored by Sailor Jerry Collins… and some claim that Hardy has flown a bit too close to the sun, imitating Sailor Jerry’s style a bit too closely. Well, the detractors will have more to talk about with Ed Hardy rum, a spiced rum that looks on the surface, well, a whole lot like the rising star Sailor Jerry Spiced Rum, which was released in 2008.

Rest assured that, uncannily similar label appearance aside, Ed Hardy Spiced Rum is not a mere repackaging of Sailor Jerry Spiced Rum. For starters, Hardy — which does not indicate where it is made, how long it is aged, or what it is spiced with — is bottled at 70 proof vs. Jerry’s 92. That alone distinguishes these two rums, but the flavor profile is quite different, as well.

The spice feels drawn from orange peel, cloves, and cinnamon, but it’s a bit underdone and not really racy enough to stand out against a mixer. The rum is sweet enough — not on the scale of the densely caramel-focused Sailor Jerry — but the lower alcohol level makes it come off as a little watery on the finish.

Ed Hardy does have one thing on its side, though, and it’s that the low alcohol level means it’s relatively easy to sip on straight. Not that you’re likely to ever encounter this outside of a conjoining with a healthy slug of Coke and, probably, a red Solo cup, but in case you want the option…

70 proof.

B / $16 /

Review: Captain Morgan 1671 Commemorative Blend Spiced Rum

Captain Morgan 1671

Captain Morgan has been on a tear with new releases and special bottlings over the last few years. 1671 is its latest expression, a fancified version of the Cap’n that still comes in at just 20 bucks.

Captain Morgan 1671 is a St. Croix-based distillate that is crafted with a unique blend of spices and is finished “through Spanish Oak.” Unique or not, don’t go looking for any reinvention of Captain Morgan’s well-worn wheel here, as this rum sticks close to the standard Captain Morgan character.

The nose is appropriately cinnamon-focused, tempered with orange and caramel notes. Vanilla and cinnamon are present on the body, with some fruit finally picking up the rear. Orange notes hit first, with a surprising cherry character coming along in the finish. But that odd addition alone isn’t enough to make 1671 come across as particularly revolutionary. In fact, the 35% alcohol level of this rum does it a real disservice, leaving it feeling a bit watery at times.

1671 is a perfectly serviceable spiced rum, but it is unfortunately distinguished from standard Captain Morgain more by its fanciful bottle than anything unique going on inside of it. At this price, however, die-hard Cap’n fans will likely find enough to enjoy to merit giving it a place on the back bar.

70 proof.

B / $20 /

Review: Newfoundland Screech Rum, Spiced Rum, and Honey Rum

screech spiced rumWho woulda thought they’d name a rum after this guy?

In all seriousness… Back in the old days (like, yesteryear), Newfoundland-based sailors drank a lot of rum. They got their rotgut from Jamaica, and it didn’t even have a name. As the story goes, decades later an American WWII G.I. drank a slug of the unwatered-down rum while visiting and upon swallowing he gave off a howl of pain. The noise was described as “The Screech,” and the rum finally had its name.

Today, Screech Rum is still a partly Canadian product, sourced in the Caribbean as always and bottled in Newfoundland. A straight expression is available, along with a spiced rum and one flavored version. Thoughts on all three follow.

Newfoundland Screech Rum – Aged Jamaican rum, no age statement, with caramel color added (it’s quite dark in coloration). The nose is quite funky, with notes of well-burnt/almost-blackened sugar, charcoal, and beef jerky. On the tongue, things sweeten up, but it’s still easy to see how Screech got its name. Though this expression is far from barrel proof, it’s got a healthy amount of hogo to it, its overpowering burnt sugar notes somewhat balanced by some, well, non-burnt sugar. Not much fruit here, just secondary character of ash and smoldering lumber, and a dusky finish that lasts for ages. Definitely for fans of more rustic (yet aged) rum styles. 80 proof. B- / $17

Newfoundland Screech Spiced Rum – This is wholly different stock, made from Demerara rum from Guyana, aged 4 to 8 years. Spiced, with no sugar added. This is a compelling spiced rum. Again that burnt sugar character is strongest, with light vanilla and cinnamon notes coming up behind — almost French toast-like at times. Unlike the straight version, here at least those secondary elements stand a fighting chance. The smoldering finish of the straight rum fades as the spiced element grabs hold, giving this rum a considerably better balance on the whole — though it. 70 proof. B+ / $18

Newfoundland Screech Honey Rum – Why should whiskey have all the fun? Here’s a new idea: rum flavored with honey. This starts with the same aged Jamaican rum as above, then receives “natural honey flavor.” Coulda fooled me. The overall impact is more of a lemon-flavored rum, or some kind of lemon-honey amalgam. Either way, the rum is largely lost and the finished product comes off like some kind of liquified throat lozenge. 70 proof. C- / $18

Review: Stolen “Coffee & Cigarettes” Spiced Rum

stolen coffee and cigarettesThe name alone gives one pause. Does one want to drink cigarettes? If they’re stolen, do they taste better? To clarify things a bit, look to the quotation marks. “Stolen” is the name of the brand. “Coffee & Cigarettes” is the flavor applied. Underneath, it’s spiced rum, making this the first flavored and spiced rum we’ve reviewed.

Now this isn’t our first run-in with tobacco flavoring agents, although Stolen is careful to note its flavorings are coffee and cigarettes, not tobacco. Important distinction? Let’s find out by sipping on this Caribbean-sourced, Florida-bottled, New Zealand-owned oddity.

I’m happy to report that the primary note on the nose is coffee. It’s a little dark and husky, but this comes across more as dark roast espresso with a touch of spice than, as feared, the flavor of old coffee with cigarette butts floating in it. The body is a touch less forgiving. The smokiness builds here, driving the character forward. At first, the spirit offers more of a light brandy character than a rum-like one, though the sweetness (particularly molasses-heavy) grows with time. The smoke flavor component is far more successful than in Ivanabitch’s vodka version, presumably because the coffee and spice elements balance things out a bit. The finish manages to pull all of this together better than you’d think.

Ultimately the spirit is far more of a success than I had feared, but for most it will likely remain a curiosity that generates more questions based on its avant garde label and unique recipe than interest in actually imbibing it.

Update 2016: Rebranded as Stolen Smoked Rum.

84 proof.

B / $15 /

Review: Sugar Island Spiced Rum and Coconut Rum

Sugar island spiced Rum label 009Made from Caribbean cane sugar and bottled in California, Sugar Island is a new kid on the flavored and spiced rum block. (The company is not making an unflavored or aged variety.) Here’s how these new offerings measure up against the competition.

Sugar Island Spiced Rum – Very strong and pungent on the nose. The character is indistinct, with somewhat harsh, rubbery notes. On the palate, heavy burnt sugar notes overwhelm with unclear, clove-and-cinnamon character backing it up. A lengthy finish brings out not more sweetness but more of that rubbery, industrial character. Caramel added. 92 proof. C-

Sugar Island Coconut Rum – Tons of sweetness on the nose. Coconut is a secondary characteristic, overpowered by simple syrup. The body is heavy, full of gravity, with a powerfully sweet finish that offers a touch of mango character to it. Not at all difficult, but it’s a sugar bomb with few parallels in this category. 42 proof. B-

each $19 /

Review: Captain Morgan Sherry Oak Finish Spiced Rum

Captain Morgan Sherry Oak Finish Spiced RumWait a second? Finished rum? Finished, spiced rum? This bizarre and wholly unexpected product from, of all places, Captain Morgan, borrows from the whiskey industry by taking good old Cappy and finishing it in sherry wine casks. There’s not a lot of information about how long it spends in these casks, but the results are clear: This is a sweeter, more citrusy, and surprisingly intriguing rendition of Captain Morgan.

Up front, a familiar cinnamon character pervades the nose, with curious notes of golden raisins and almonds. The body is bolder. Quite sweet, here you get the citrus notes driven by the sherry, along with bright, light fruit, marshmallows, and a long finish that recalls maraschino cherries.

There’s lots going on here, and it’s more complex than standard Cap’n Morgan… but what will people use it for? The nuance of the rum will largely get lost in a glass full of Coke, and I’ve yet to see anyone consume Captain Morgan straight in the real world. That said, as spiced rum goes, this is unusual and unique, and certainly worth a look of this kind of thing is in your wheelhouse. Give it a try while you can; it’s unclear how long it will be on the market.

70 proof.

A- / $20 /

Review: Admiral Nelson’s Spiced Rum

AN Spiced RumThe budget alternative to Captain Morgan (to which it is 2nd in spiced rum market share), Admiral Nelson’s Rum is also named after a real person. In this case it’s a good guy instead of a pirate, the famous British Admiral Horatio Nelson.

Until 2011, Admiral Nelson’s Spiced Rum was produced by Luxco, a smaller company that owns a few random spirits brands. It was then sold to Heaven Hill, or pals in Kentucky, which has its eye on number one. Refreshed packaging has just been introduced — although the eyepatch-wearing, grog-swilling, beard-sporting, tight-pants-donning Nelson still smiles out at you front and center.

How does Nelson’s measure up against Morgan? Not badly, actually. On the nose, light cinnamon and gingerbread notes, backed with vanilla. Not at all boozy, the body is pleasant, quite sweet, and not overly spiced. Gentle and easy, it’s a spiced rum for those who like just a little kick of apple pie in their cola, yet is easy enough to sip straight, not the normal M.O. for a spiced rum. Don’t come looking for complexity — the finish is short, straight, and simple — but few shoppers in the $10 to $12 range have ever made such a request, anyway.

70 proof.

B / $11 (though more typically bought in the 1.75 liter bottle) /