CELEBRITY BRAND PRODUCT LAUNCH OF THE WEEK: The latest celebrity-turned-aspiring spirits expert to jump into the arena is retired NBA superstar Shaquille O’Neal. Sports Illustrated reports that his gluten-free vodka, Luv Shaq, is slated for release in early 2013. It is slated to compete with Diddy’s Ciroc brand, and it will be produced by Devotion Vodka, which previously counted reality show personality The Situation (pre-rehab) as its spokesman. [Sports Illustrated]
Drinks Business runs a feature on its most-read stories from 2012, and while there are a few that are quite amusing, the top selection still remains a heartbreaker even after reading it months ago. [Drinks Business]
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