Category Archives: News

Drinkhacker Reads – 12.10.2014 – Maker’s Mark And The $5 Million Headache

The latest “false advertising in spirits” lawsuit to be filed comes against the iconic, waxy red folks at Maker’s Mark, who are being sued by folks looking for about $5 million in damages (???) from the Beam brand, claiming that Maker’s is using false advertising to claim the product is “‘handmade’ when in fact defendant’s whisky is manufactured using mechanized and/or automated processes, which involves little to no human supervision, assistance, or involvement.” No doubt this will be one that makes more national waves as the weeks go on. Stay tuned. [USA Today]

Things aren’t all bad for Maker’s parent company though. Profits seem to be on the up, and the company is planning yet another stillhouse/tourism center. Meetings about a potential “urban stillhouse” are scheduled to happen today between Beam and the Kentucky Tourism Finance Authority today, with the location tentatively scheduled to be on 4th Street in downtown Louisville. [Courier-Journal]

In other bourbon news, Buffalo Trace is getting ready to release the final batches in the 2014 campaign of its long-running Experimental Collection. According to a press release sent to us yesterday:

The Warehouse Floors Experiment was started in 2001, when Buffalo Trace filled 15 barrels with their Wheat Bourbon Mash Bill and placed five barrels on floors one, five, and nine of Warehouse K. This brick warehouse has nine wooden floors in total and was chosen for this experiment due to the variety of tastes it provides during the aging process. “This experiment was an interesting comparison to our rye bourbon warehouse floors experiment, especially since both were aged in the same warehouse and on the same floors, said Harlen Wheatley, master distiller. “As with the rye bourbon experiment, the higher floors yielded a different taste profile than the lower floors, giving us a richer and full bodied taste. Also, we noticed a higher evaporation rate on the wheat recipe experiment vs the rye bourbon recipe experiment. The wheat evaporated between 42-51% over the twelve years, depending on what floor the barrel was aged. The rye experiment evaporated between 25-49% over the twelve years, with significantly less on the lower floors. This higher evaporation rate is expected in wheated recipes, but it’s interesting to see it up close with the rye experiment.”

The bottles are set to hit stores this month, and will come at its usual retail suggested cost of $46.75 per 375ml. Reviews are forthcoming. [Buffalo Trace]

In case you’ve missed it, Whisky Advocate has been counting down its favorites of 2014 over on their blog, including one that’s a bit of a surprise in the American Whisky category. Lots of great stuff to choose from if you can find any of it at this point in the year. [Whisky Advocate]

Drinkhacker Reads – 12.09.2014 – Beer, Bourbon and Business

The march of craft beer continues, this time as we take to the friendly skies as Delta begins offering craft beers from various microbrews across the nation. Of course, this upgrade will no doubt come at an upcharge to patrons, who would perhaps prefer the comfort of more legroom than a can of Brooklyn Beer. In response to this new trend, Spirit Airlines is rumored to be considering upgrading its beer selection to include Budweiser at $15 a can. [Gizmodo]

In other beer news, Arcade Brewery is releasing “6 Pack Stories”, a six pack of beer featuring part of a comic book narrative on each bottle. Festus Rotgut: Zombie Cowboy, is the first in the series, and was illustrated by Tony Moore of The Walking Dead. [Red Eye Chicago]

Forbes presents a lengthy interview with Michael Houlihan, co-founder of Barefoot Wines, on the challenges of starting up the company and handling its rise to gradual success. More business-based than anything, but still an interesting read. [Forbes]

Business Insider publishes an article on the new fad of bourbon hoarding. In response, the Guardian reminds us that there really isn’t a bourbon shortage, and that hoarding is overhyped. Additionally, the Wall Street Journal adds fuel to the fear fire with profiles of three bourbons worth hoarding. Hint: two of the three are wheated and from the same distillery.

And finally today, America’s favorite ascot enthusiast Fred Minnick takes on Pink Panty Dropper Watermelon Moonshine for its label design and general existence. While we’re generally annoyed with the brand concept as a whole, it’s the absolutely absurd use of typography and general graphic design that has us grinding our teeth this morning. [Fred Minnick]

Drinkhacker Reads – 12.03.2014 – Weird Science and Expensive Beer

Once again science confirms what barstool wisdom has taught us all along: we evolved with the taste for alcohol, and we’ve been doing it for millions of years. Researchers in Gainesville, Florida, have been able to detect in our ancestral lineage where the ability to product the enzyme to break down alcohol first appeared in our bodies. [AZ Daily Sun]

Elsewhere in science news, researchers at Brown and Yale have been awarded a grant to determine how memory serves a role in alcohol preference and how certain parts of the brain help to block alcohol’s negative effects. [Brown Daily Herald]

Brown-Forman reports 2nd quarter growth thanks to sales of Jack Daniel’s Honey and overseas growth, offsetting losses in other areas. [CNBC]

A. Smith Bowman Distillery has announced a new limited edition vanilla bean-infused whiskey. Aged a total of seven years and six months in the barrel, it is bottled at 90 proof. It’s currently on sale in very limited quantities, mostly available only in Virginia at a suggested retail price of $70. [A. Smith Bowman]

The Telegraph has published a quiz for readers to test their knowledge on which wines contain the most alcohol by volume. The quiz was constructed in response to a public health official warning that people “have no idea how much alcohol they’re drinking.” [Telegraph UK]

A beer recently sold for $500,000 on eBay. The St. Louis Post Dispatch looks into the details behind the auction, and how exactly the lucky winner might be paying for this bottle. [St Louis Post]

Everyone’s favorite E! news correspondent has figured out the solution to leftover wine for moms craving just a single glass and not a whole bottle. Perhaps you’ve seen the billboards. [People]

And finally today, for those wishing to smell like single malt wherever they may go, textile developers have “hand crafted” a fabric to permanently smell like whiskey. There are a number of scenarios in which this product could become problematic, but we’re glad the capability to forever smell of peat and smoke now exists.  [BBC News]

Drinkhacker Reads – 12.01.2014 – Diageo Loves America, Europe Loves Microbrewers

Welcome back from the holiday weekend. If you haven’t had a chance to do so yet, might we interest you in our 2014 edition of the Holiday Gift Guide? It’s full of solid recommendations covering some of the “best of the best” we’ve reviewed this year.

While the rest of the world is looking a bit grim for Diageo when it comes to spirits sales, America is a shining beacon welcoming cases of the brand’s finest with open arms and open minds. Even the orphans seem to be getting a little love. Sales are booming, and this is a good thing, as Diageo’s prized Chinese market is slipping drastically in profits. [The Economist]

It’s well known that the craft beer industry has been surging in recent years over in the States, with Big Brewers getting a bit antsy; scrambling to keep up and keep innovating to win drinkers back. Now the frenzy is heading to Europe, with more folks overseas discovering and turning to microbrewers for new experiences. [Financial Times]

Shanken runs a profile on how Bacardi plans to lure bourbon drinkers over to its brands via a new product line and new expression of an old favorite. [Shanken News Daily]

And finally today, a group of armed thieves hijacked and stole an estimated 2,500 cases of gin and whiskey in broad daylight last month. Police are currently working on the investigation with relatively minimal leads at this point. No doubt this stolen product is going into the exact same warehouse currently storing the missing Pappy Van Winkle from a year ago. [Independent]

Drinkhacker Reads – 11.26.2014 – Early Thanksgiving Edition

Unlike most people who have already packed up and shipped off for the holiday weekend, we never stop working here at Drinkhacker. Going forward into that great November night, we’re still here scouring the wires for the latest news and reads. We find this duty to be especially important today, given that we’ll all need an excuse for something to read while avoiding political discussions with relatives. So without further adulation, let’s get to it!

In a major victory for great taste, more Americans are drinking craft beer than Budweiser. Now mind you this doesn’t include the entire Budweiser stable of brands, and it’s really only folks in the 21-27 year old demographic. But it’s still good news, right? In response to this information, the marketing folks have decided on a bold new strategy to woo those back who have left: not using its famous Clydesdale horses in its ads. How about just making better tasting beer? [Slate]

In science news, a look into the mystery behind the gorgeous photographs of whisky rings, and why they occur. No doubt we’ll be staring blankly into the bottom of a glass this week in order to avoid family conversation. Elsewhere in science news: bubbles in a glass of beer help to prevent spills better than other liquids. [Scientific American]

Balcones has agreed to drop its restraining order against founder Chip Tate. Hopefully this means they can also drop the drama and get back to making some pretty good whiskey. [Waco Tribune]

And finally today, just a reminder that while tonight is one of the busiest bar nights of the year, it’s also one of the most dangerous days for drunk drivers. Please have yourself a safe, happy, enjoyable Thanksgiving and stay tuned for Friday when we’ll publish the 2014 edition of our annual Gift Guide — chock full of suggestions of things to take to your next holiday affair.

Drinkhacker Reads – 11.24.2014 – New Bourbon Fetches $25K at Auction, Grand Marnier For Sale?

The Upshot takes a look at how the oil industry could learn a thing or two from the bourbon industry. This immediately prompted a response from Forbes bluntly titled “Why Oil Is Not Like Bourbon.”

We reported on the opening of Boundary Oak Bourbon last week in Reads, and this week it turns out that the freshly-minted distillery now holds the record for the most expensive bourbon to be sold in the U.S. Via online auction, bottle #1 of Boundary Oak fetched an impressive $25,000. The winner opted to remain anonymous, but the proceeds from the sale will be going direct to their charity of choice. [The Spirits Business]

Need help brewing your own beer? There’s an app (and machine) for that. Brewbot helps the new homebrewer with the brewing process step by step. The machines are in the process of being manufactured, with 80 pre-orders already lined up and a predicted ship date in early 2015. And for those not willing or able to spend $4,000, one could always just hop on down to the library and read a book. Or hop online to read some tutorials. [New York Times]

In other new product news, the Sonic Decanter claims to make one’s wine taste better using sound waves. Does it really work? Huffington Post test drives the machine, scheduled for release in May of 2015. [Huffington Post]

Grand Marnier Group, the French cognac maker, is exploring options which include putting itself up for sale. No idea yet on which companies are potential suitors for the potential acquisition, but this could prove to be more interesting than some of the more noted acquisitions and mergers in 2014. Our complete and total speculation: look for an announcement by year’s end. [Bloomberg]

And finally today, in a bit of a head scratcher, police in the metropolitan Nashville area are looking for a bandit who has been robbing liquor stores, but not taking the predictable Pappy thievery route. They’re snatching up Canadian whiskey by the caseload. [Associated Press]

Drinkhacker Reads – 11.19.2014 – Wednesday Quick Links

Another round of quick links. Lots to cover today!

• Vinuous acquires International Wine Cellar for an undisclosed sum. Pretty ambitious for a company which started up less than 18 months ago. [Forbes]

• Bud Light is planning on launching a flavored beer line. [St. Louis Business Journal]

• William Grant wastes no time relaunching Drambuie after its acquisition, with a very peculiar ad designed to resemble “found footage” from the 60s. [YouTube]

• P. Diddy tries to start a tequila war, 1990s hip hop style. But on Instagram. That’ll show ‘em. [Page Six]

• Somewhat related, Fox News recaps the history of celebrity-endorsed spirits. [Fox News]

• The Boundary Oak Distillery is now open for business, making it the first distillery in Hardin County, Kentucky since the 1890s. [Boundary Oak Distillery]

• The first Women Of The Vine symposium has been announced for 2015. Looks like a heck of a good time! [Women Of The Vine]

• Infographic: Beer sales mapped around the world. [Telegraph UK]

• Chuck Cowdery goes for the throats of orphans in his latest editorial piece. [Chuck Cowdery Blog]

• Alcohol in moderation only benefits about 15% of the population, according to geneticists. [Genetic Literacy Project]

• Read about the whiskey war that left Brooklyn in ruins. And we aren’t talking about modern day hipsters, either. [Smithsonian.com]

• The EU is going to demand more of its beer head over to Japan in an upcoming economic summit between the two powerhouses. [Reuters]

• Qosy releases its 2015 guide to the best whiskeys in the world. It’s mainly for newcomers not looking to break the bank. Some interesting selections, though. [Qosy]

Drinkhacker Reads – 11.17.2014 – Wine Spectator Announces Best of 2014

The folks over at the good ship Wine Spectator announced its Top 100 for 2014 this morning, with Dow’s 2011 Vintage Port taking top honors. Lots of great stuff to choose from here. [Wine Spectator]

John Hansell over at Whisky Advocate goes all crazy over the forthcoming Diageo release in its Orphan Barrel project, Lost Prophet. Look for our thoughts in the not-so-distant future. Between this, new releases of Barterhouse and Rhetoric and something called Forged Oak, it appears Diageo is getting serious about its intent to dominate the American whiskey market. [Whisky Advocate]

The Scotch Whisky Association is unsure why sales are down in the U.S. Perhaps it’s the fact that products like Fireball and Piehole are now flooding the market. Perhaps its the continuous price increases we’ve seen in the last few years. Or perhaps it’s the economy, stupid. Either way, spirits execs don’t seem too concerned. For now. [The Spirits Business]

Diageo  Crown Royal Regal AppleCrown Royal is introducing an apple-flavored whiskey to its lineup, Crown Royal Regal Apple, which fuses Crown Royal with regal apples.  The press release mentions something about this being “innovative,” but we’re failing to see how another flavored whiskey really provides that spark of intellectual and creative genius commonly associated with the word. The 70 proof whiskey will retail for about $25 per 750ml and is expected to hit store shelves shortly.

One of the creators behind Yellow Tail wine is now facing charges of alleged involvement in a drug syndicate. Apparently running a multi-million dollar wine brand isn’t enough excitement for some folks. [Daily Mail]

Another day, another Kickstarter. But this is one we’re actually excited about. Cocktail & Sons is a startup by esteemed bartender and Friend of Drinkhacker Max Messier, who is looking to develop a very unique line of syrups and sodas to elevate the quality of your mixed drinks. The first four offerings (Spiced Demerara Syrup, Oleo Saccharum, Honeysuckle and Peppercorns, Mint and Lemon Verbena) all sound ridiculously tasty and dare we say “innovative.” Tasty stuff, and we wish Max the best of luck in this new venture! Reviews are forthcoming. [Cocktail & Sons]

In other weird wine news, Red Robin is now serving milkshakes mixed with red wine. Now taking bets on when the first minor is accidentally served one. [NYPost]

And finally today: just when you thought it was all over, it appears that the Hatfields and McCoys are at it once again. This time it’s over a whiskey. As always, it’s all about the comments section. (And, again, a review is on its way.) [Whiskey Wash]

Drinkhacker Reads – 11.12.2014 – Quick Links Edition

Lots of stuff to get to today, so let’s dig right in!

Mass protests in Champagne, France over taxes and other changes. Things aren’t bubbling over yet, but it’s about to pop! [Decanter]

Larger wine stores are cutting back on selection, presenting a new set of challenges for wine lovers and an opportunity for specialty stores. [Telegraph UK]

The paper of record does its darnedest to expose a new trend in cocktail menus (though we can’t recall it ever going away): French brandy. [NY Times]

Chuck Cowdery fires off a one-two punch against Diageo brands: first against the new Piehole range, and then against Jeremiah Weed. [Chuck Cowdery Blog]

An app that sounds quite promising: Next Glass. TechCrunch profiles it. Have you tried it? Let us know! [TechCrunch]

The saga of the missing Pappy Van Winkle continues, but this time a detective reveals more details. In other Pappy news (and there’s plenty of it), Esquire profiles what the future of the brand could taste like, and it’s something folks have been saying for years now: It won’t be the same.

In vodka news: more on the pending lawsuit against Tito’s, and a band of brothers in Scotland are launching a new super-premium vodka.

Another day, another bourbon. Boundary Oak bourbon will be launching this Thursday at a release party in Elizabethtown, Kentucky. [Insider Louisville]

If you happen to be in the Lexington, Kentucky area, author Fred Minnick will be speaking about his book Whiskey Women today at noon at the University of Kentucky College of Agriculture, Food and Environment’s Cameron Williams Lecture Hall in the Plant Science Building. Come on out and have some fun with us.

Drinkhacker Reads – 11.10.2014 – Anheuser-Busch and the Case of the Purchased Microbrewery

Just mere hours after announcing its intention to launch a tequila-flavored beer in Spring of 2015, Anheuser-Busch InBev NV announced its acquisition of Oregon’s 10 Barrel Brewing Co. This is just the latest in AB InBev’s attempt to enter the craft market, after purchasing Goose Island in 2011. Look for the company to make more waves in the immediate future, as it is also currently in a bit of spot regarding beer distribution in the commonwealth of Kentucky. [Wall Street Journal]

With the 100th anniversary of World War I arriving, the Drinks Business takes a look at five historical drinks that played a significant role in the great conflict. [The Drinks Business]

Scientists in Spain confirm that aromas from regular beer can help to improve the taste of non-alcoholic beer. The study, publishing the Journal of Food Engineering, found that 90% of tasters preferred enriched low-alcohol beer instead of their original factory counterparts, and this percentage rose to 80% for alcohol-free beer. [Redorbit]

And finally today, Campari has unveiled the 2015 images of its annual calendar and announced its subject: actress Eva Green. Most noted for her roles in such films as Sin City, 300, and Casino Royale, the actress joins a corps of Campari calendar models that has included Jessica Alba, Eva Mendes, Penelope Cruz, Benicio Del Toro, and Uma Thurman. The awfully swell folks at the Spirits Business have the full slideshow of images for your consideration. [The Spirits Business]