Category Archives: News

Drinkhacker Reads – 12.17.2014 – Quick Links Edition

• In what has to be one of the best whisky ad campaigns of 2014, Laphroaig offers up this hysterical holiday set of ads. set to Christmas carols. Well done. [AdWeek]

• More on the march of the craft distillers in America, this time from the Financial Times. They also take us to China to look at the rise of premium spirits among the growing Chinese upper class. [Financial Times]

• The Wall Street Journal takes a look at some of the ideas companies are using to sell their wares. From chairs to a vapor mist made from Johnnie Walker Blue, it seems as if the gimmicks are becoming more outlandish year after year. [Wall Street Journal]

• Belvedere announces its new partnership with the James Bond franchise. For those fanboys playing along at home, this will mark return of Bond to the vodka martini after he ditched it for beer and scotch in the last film. The newest addition to the Bond saga, Spectre, is slated to be released in November 2015. Some of us can hardly wait. [Economic Times]

• The Sydney Morning Herald takes a quick inside look at the Yamazaki distillery, and we suddenly get awfully thirsty. [Sydney Morning Herald]

Caribbean Journal has announced its ten best rums of 2014, and Men’s Journal offers a list of non-Bourbon, non-Scotch whiskeys that made an impact during the year. Just a friendly reminder with your last minute shopping that we also publish a rather swell gift guide every year.

• Oliver Sweeney Shoes: now with a bottle of Johnnie Walker hidden inside. [Business Insider]

The Spirits Business makes some predictions (oddly, not many) for some of the world’s largest spirit brands and where they’re headed in 2015. Also, it’s got the scoop that Suntory/Beam is going to be upping the price on many of its beloved brands, including Yamazaki. [The Spirits Business]

• Fox News reports (you decide) on the most commonly searched beers, according to Google. [Fox News]

• And for you folks who just can’t wait for the final episode of Serial tomorrow, here’s an update on the Pappy Thief case. The police think they know who did it, but proving it may be very difficult. [Bourbon Blog]

Drinkhacker Reads – 12.15.2014 – DIY Craft & More Edition

Perhaps it’s the spirit of doing it oneself, or the fact that prices for spirits are increasing at a brisk rate, but home distilling is becoming more and more popular. While still seriously illegal, some folks are giving it at go with their own equipment and becoming bonafide craft distillers. [Greeley Tribute]

The above also pivots nicely into a discussion of what exactly defines “craft distilling.” The general consensus seems to be out to lunch and still deliberating, but Christopher Carlsson over at Spirits Review offers up a modest proposal. It pretty much covers all the bases. Would be nice to see this put into an infographic and distributed widely. [Spirits Review]

The BBC takes a look at the budding craft brewery industry in South Korea and how its giving the country’s big guns a run for their money at the tap. [BBC]

24/7 runs a feature on beers Americans are supposedly no longer drinking. While the article does concede major breweries are taking a hit thanks to the craft industry, by and large folks are still consuming the big names at a healthy pace. This is by no means the end for Big Beer. [247WallStreet]

A new documentary on the history of bourbon is scheduled to premiere Sunday December 21st at 7pm on Kentucky Educational Television. “Kentucky Bourbon Tales” will draw on key figures in the industry to retell some of bourbon’s more colorful episodes in history. Not in Kentucky? Don’t worry, it’ll be available streaming on its website. [WBKO]

Heaven Hill is getting a new logo in time for its 80th anniversary. Not content with a new Web 3.0 visual rebranding, the company is also renaming itself Heaven Hill Brands to reflect the diversity of its brand portfolio. Kinda looks like a sign you’d see for a company hawking whiskey in heaven… which, I guess, is fitting.

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And finally today, The crew over at Malt Maniacs reveal their best of picks for 2014 in the world of Scotch. Lots of really weird and wild selections to choose from, if you can track them down. [Whiskyfun]

Drinkhacker Reads – 12.10.2014 – Maker’s Mark And The $5 Million Headache

The latest “false advertising in spirits” lawsuit to be filed comes against the iconic, waxy red folks at Maker’s Mark, who are being sued by folks looking for about $5 million in damages (???) from the Beam brand, claiming that Maker’s is using false advertising to claim the product is “‘handmade’ when in fact defendant’s whisky is manufactured using mechanized and/or automated processes, which involves little to no human supervision, assistance, or involvement.” No doubt this will be one that makes more national waves as the weeks go on. Stay tuned. [USA Today]

Things aren’t all bad for Maker’s parent company though. Profits seem to be on the up, and the company is planning yet another stillhouse/tourism center. Meetings about a potential “urban stillhouse” are scheduled to happen today between Beam and the Kentucky Tourism Finance Authority today, with the location tentatively scheduled to be on 4th Street in downtown Louisville. [Courier-Journal]

In other bourbon news, Buffalo Trace is getting ready to release the final batches in the 2014 campaign of its long-running Experimental Collection. According to a press release sent to us yesterday:

The Warehouse Floors Experiment was started in 2001, when Buffalo Trace filled 15 barrels with their Wheat Bourbon Mash Bill and placed five barrels on floors one, five, and nine of Warehouse K. This brick warehouse has nine wooden floors in total and was chosen for this experiment due to the variety of tastes it provides during the aging process. “This experiment was an interesting comparison to our rye bourbon warehouse floors experiment, especially since both were aged in the same warehouse and on the same floors, said Harlen Wheatley, master distiller. “As with the rye bourbon experiment, the higher floors yielded a different taste profile than the lower floors, giving us a richer and full bodied taste. Also, we noticed a higher evaporation rate on the wheat recipe experiment vs the rye bourbon recipe experiment. The wheat evaporated between 42-51% over the twelve years, depending on what floor the barrel was aged. The rye experiment evaporated between 25-49% over the twelve years, with significantly less on the lower floors. This higher evaporation rate is expected in wheated recipes, but it’s interesting to see it up close with the rye experiment.”

The bottles are set to hit stores this month, and will come at its usual retail suggested cost of $46.75 per 375ml. Reviews are forthcoming. [Buffalo Trace]

In case you’ve missed it, Whisky Advocate has been counting down its favorites of 2014 over on their blog, including one that’s a bit of a surprise in the American Whisky category. Lots of great stuff to choose from if you can find any of it at this point in the year. [Whisky Advocate]

Drinkhacker Reads – 12.09.2014 – Beer, Bourbon and Business

The march of craft beer continues, this time as we take to the friendly skies as Delta begins offering craft beers from various microbrews across the nation. Of course, this upgrade will no doubt come at an upcharge to patrons, who would perhaps prefer the comfort of more legroom than a can of Brooklyn Beer. In response to this new trend, Spirit Airlines is rumored to be considering upgrading its beer selection to include Budweiser at $15 a can. [Gizmodo]

In other beer news, Arcade Brewery is releasing “6 Pack Stories”, a six pack of beer featuring part of a comic book narrative on each bottle. Festus Rotgut: Zombie Cowboy, is the first in the series, and was illustrated by Tony Moore of The Walking Dead. [Red Eye Chicago]

Forbes presents a lengthy interview with Michael Houlihan, co-founder of Barefoot Wines, on the challenges of starting up the company and handling its rise to gradual success. More business-based than anything, but still an interesting read. [Forbes]

Business Insider publishes an article on the new fad of bourbon hoarding. In response, the Guardian reminds us that there really isn’t a bourbon shortage, and that hoarding is overhyped. Additionally, the Wall Street Journal adds fuel to the fear fire with profiles of three bourbons worth hoarding. Hint: two of the three are wheated and from the same distillery.

And finally today, America’s favorite ascot enthusiast Fred Minnick takes on Pink Panty Dropper Watermelon Moonshine for its label design and general existence. While we’re generally annoyed with the brand concept as a whole, it’s the absolutely absurd use of typography and general graphic design that has us grinding our teeth this morning. [Fred Minnick]

Drinkhacker Reads – 12.03.2014 – Weird Science and Expensive Beer

Once again science confirms what barstool wisdom has taught us all along: we evolved with the taste for alcohol, and we’ve been doing it for millions of years. Researchers in Gainesville, Florida, have been able to detect in our ancestral lineage where the ability to product the enzyme to break down alcohol first appeared in our bodies. [AZ Daily Sun]

Elsewhere in science news, researchers at Brown and Yale have been awarded a grant to determine how memory serves a role in alcohol preference and how certain parts of the brain help to block alcohol’s negative effects. [Brown Daily Herald]

Brown-Forman reports 2nd quarter growth thanks to sales of Jack Daniel’s Honey and overseas growth, offsetting losses in other areas. [CNBC]

A. Smith Bowman Distillery has announced a new limited edition vanilla bean-infused whiskey. Aged a total of seven years and six months in the barrel, it is bottled at 90 proof. It’s currently on sale in very limited quantities, mostly available only in Virginia at a suggested retail price of $70. [A. Smith Bowman]

The Telegraph has published a quiz for readers to test their knowledge on which wines contain the most alcohol by volume. The quiz was constructed in response to a public health official warning that people “have no idea how much alcohol they’re drinking.” [Telegraph UK]

A beer recently sold for $500,000 on eBay. The St. Louis Post Dispatch looks into the details behind the auction, and how exactly the lucky winner might be paying for this bottle. [St Louis Post]

Everyone’s favorite E! news correspondent has figured out the solution to leftover wine for moms craving just a single glass and not a whole bottle. Perhaps you’ve seen the billboards. [People]

And finally today, for those wishing to smell like single malt wherever they may go, textile developers have “hand crafted” a fabric to permanently smell like whiskey. There are a number of scenarios in which this product could become problematic, but we’re glad the capability to forever smell of peat and smoke now exists.  [BBC News]

Drinkhacker Reads – 12.01.2014 – Diageo Loves America, Europe Loves Microbrewers

Welcome back from the holiday weekend. If you haven’t had a chance to do so yet, might we interest you in our 2014 edition of the Holiday Gift Guide? It’s full of solid recommendations covering some of the “best of the best” we’ve reviewed this year.

While the rest of the world is looking a bit grim for Diageo when it comes to spirits sales, America is a shining beacon welcoming cases of the brand’s finest with open arms and open minds. Even the orphans seem to be getting a little love. Sales are booming, and this is a good thing, as Diageo’s prized Chinese market is slipping drastically in profits. [The Economist]

It’s well known that the craft beer industry has been surging in recent years over in the States, with Big Brewers getting a bit antsy; scrambling to keep up and keep innovating to win drinkers back. Now the frenzy is heading to Europe, with more folks overseas discovering and turning to microbrewers for new experiences. [Financial Times]

Shanken runs a profile on how Bacardi plans to lure bourbon drinkers over to its brands via a new product line and new expression of an old favorite. [Shanken News Daily]

And finally today, a group of armed thieves hijacked and stole an estimated 2,500 cases of gin and whiskey in broad daylight last month. Police are currently working on the investigation with relatively minimal leads at this point. No doubt this stolen product is going into the exact same warehouse currently storing the missing Pappy Van Winkle from a year ago. [Independent]

Drinkhacker Reads – 11.26.2014 – Early Thanksgiving Edition

Unlike most people who have already packed up and shipped off for the holiday weekend, we never stop working here at Drinkhacker. Going forward into that great November night, we’re still here scouring the wires for the latest news and reads. We find this duty to be especially important today, given that we’ll all need an excuse for something to read while avoiding political discussions with relatives. So without further adulation, let’s get to it!

In a major victory for great taste, more Americans are drinking craft beer than Budweiser. Now mind you this doesn’t include the entire Budweiser stable of brands, and it’s really only folks in the 21-27 year old demographic. But it’s still good news, right? In response to this information, the marketing folks have decided on a bold new strategy to woo those back who have left: not using its famous Clydesdale horses in its ads. How about just making better tasting beer? [Slate]

In science news, a look into the mystery behind the gorgeous photographs of whisky rings, and why they occur. No doubt we’ll be staring blankly into the bottom of a glass this week in order to avoid family conversation. Elsewhere in science news: bubbles in a glass of beer help to prevent spills better than other liquids. [Scientific American]

Balcones has agreed to drop its restraining order against founder Chip Tate. Hopefully this means they can also drop the drama and get back to making some pretty good whiskey. [Waco Tribune]

And finally today, just a reminder that while tonight is one of the busiest bar nights of the year, it’s also one of the most dangerous days for drunk drivers. Please have yourself a safe, happy, enjoyable Thanksgiving and stay tuned for Friday when we’ll publish the 2014 edition of our annual Gift Guide — chock full of suggestions of things to take to your next holiday affair.

Drinkhacker Reads – 11.24.2014 – New Bourbon Fetches $25K at Auction, Grand Marnier For Sale?

The Upshot takes a look at how the oil industry could learn a thing or two from the bourbon industry. This immediately prompted a response from Forbes bluntly titled “Why Oil Is Not Like Bourbon.”

We reported on the opening of Boundary Oak Bourbon last week in Reads, and this week it turns out that the freshly-minted distillery now holds the record for the most expensive bourbon to be sold in the U.S. Via online auction, bottle #1 of Boundary Oak fetched an impressive $25,000. The winner opted to remain anonymous, but the proceeds from the sale will be going direct to their charity of choice. [The Spirits Business]

Need help brewing your own beer? There’s an app (and machine) for that. Brewbot helps the new homebrewer with the brewing process step by step. The machines are in the process of being manufactured, with 80 pre-orders already lined up and a predicted ship date in early 2015. And for those not willing or able to spend $4,000, one could always just hop on down to the library and read a book. Or hop online to read some tutorials. [New York Times]

In other new product news, the Sonic Decanter claims to make one’s wine taste better using sound waves. Does it really work? Huffington Post test drives the machine, scheduled for release in May of 2015. [Huffington Post]

Grand Marnier Group, the French cognac maker, is exploring options which include putting itself up for sale. No idea yet on which companies are potential suitors for the potential acquisition, but this could prove to be more interesting than some of the more noted acquisitions and mergers in 2014. Our complete and total speculation: look for an announcement by year’s end. [Bloomberg]

And finally today, in a bit of a head scratcher, police in the metropolitan Nashville area are looking for a bandit who has been robbing liquor stores, but not taking the predictable Pappy thievery route. They’re snatching up Canadian whiskey by the caseload. [Associated Press]

Drinkhacker Reads – 11.19.2014 – Wednesday Quick Links

Another round of quick links. Lots to cover today!

• Vinuous acquires International Wine Cellar for an undisclosed sum. Pretty ambitious for a company which started up less than 18 months ago. [Forbes]

• Bud Light is planning on launching a flavored beer line. [St. Louis Business Journal]

• William Grant wastes no time relaunching Drambuie after its acquisition, with a very peculiar ad designed to resemble “found footage” from the 60s. [YouTube]

• P. Diddy tries to start a tequila war, 1990s hip hop style. But on Instagram. That’ll show ‘em. [Page Six]

• Somewhat related, Fox News recaps the history of celebrity-endorsed spirits. [Fox News]

• The Boundary Oak Distillery is now open for business, making it the first distillery in Hardin County, Kentucky since the 1890s. [Boundary Oak Distillery]

• The first Women Of The Vine symposium has been announced for 2015. Looks like a heck of a good time! [Women Of The Vine]

• Infographic: Beer sales mapped around the world. [Telegraph UK]

• Chuck Cowdery goes for the throats of orphans in his latest editorial piece. [Chuck Cowdery Blog]

• Alcohol in moderation only benefits about 15% of the population, according to geneticists. [Genetic Literacy Project]

• Read about the whiskey war that left Brooklyn in ruins. And we aren’t talking about modern day hipsters, either. [Smithsonian.com]

• The EU is going to demand more of its beer head over to Japan in an upcoming economic summit between the two powerhouses. [Reuters]

• Qosy releases its 2015 guide to the best whiskeys in the world. It’s mainly for newcomers not looking to break the bank. Some interesting selections, though. [Qosy]

Drinkhacker Reads – 11.17.2014 – Wine Spectator Announces Best of 2014

The folks over at the good ship Wine Spectator announced its Top 100 for 2014 this morning, with Dow’s 2011 Vintage Port taking top honors. Lots of great stuff to choose from here. [Wine Spectator]

John Hansell over at Whisky Advocate goes all crazy over the forthcoming Diageo release in its Orphan Barrel project, Lost Prophet. Look for our thoughts in the not-so-distant future. Between this, new releases of Barterhouse and Rhetoric and something called Forged Oak, it appears Diageo is getting serious about its intent to dominate the American whiskey market. [Whisky Advocate]

The Scotch Whisky Association is unsure why sales are down in the U.S. Perhaps it’s the fact that products like Fireball and Piehole are now flooding the market. Perhaps its the continuous price increases we’ve seen in the last few years. Or perhaps it’s the economy, stupid. Either way, spirits execs don’t seem too concerned. For now. [The Spirits Business]

Diageo  Crown Royal Regal AppleCrown Royal is introducing an apple-flavored whiskey to its lineup, Crown Royal Regal Apple, which fuses Crown Royal with regal apples.  The press release mentions something about this being “innovative,” but we’re failing to see how another flavored whiskey really provides that spark of intellectual and creative genius commonly associated with the word. The 70 proof whiskey will retail for about $25 per 750ml and is expected to hit store shelves shortly.

One of the creators behind Yellow Tail wine is now facing charges of alleged involvement in a drug syndicate. Apparently running a multi-million dollar wine brand isn’t enough excitement for some folks. [Daily Mail]

Another day, another Kickstarter. But this is one we’re actually excited about. Cocktail & Sons is a startup by esteemed bartender and Friend of Drinkhacker Max Messier, who is looking to develop a very unique line of syrups and sodas to elevate the quality of your mixed drinks. The first four offerings (Spiced Demerara Syrup, Oleo Saccharum, Honeysuckle and Peppercorns, Mint and Lemon Verbena) all sound ridiculously tasty and dare we say “innovative.” Tasty stuff, and we wish Max the best of luck in this new venture! Reviews are forthcoming. [Cocktail & Sons]

In other weird wine news, Red Robin is now serving milkshakes mixed with red wine. Now taking bets on when the first minor is accidentally served one. [NYPost]

And finally today: just when you thought it was all over, it appears that the Hatfields and McCoys are at it once again. This time it’s over a whiskey. As always, it’s all about the comments section. (And, again, a review is on its way.) [Whiskey Wash]

Drinkhacker Reads – 11.12.2014 – Quick Links Edition

Lots of stuff to get to today, so let’s dig right in!

Mass protests in Champagne, France over taxes and other changes. Things aren’t bubbling over yet, but it’s about to pop! [Decanter]

Larger wine stores are cutting back on selection, presenting a new set of challenges for wine lovers and an opportunity for specialty stores. [Telegraph UK]

The paper of record does its darnedest to expose a new trend in cocktail menus (though we can’t recall it ever going away): French brandy. [NY Times]

Chuck Cowdery fires off a one-two punch against Diageo brands: first against the new Piehole range, and then against Jeremiah Weed. [Chuck Cowdery Blog]

An app that sounds quite promising: Next Glass. TechCrunch profiles it. Have you tried it? Let us know! [TechCrunch]

The saga of the missing Pappy Van Winkle continues, but this time a detective reveals more details. In other Pappy news (and there’s plenty of it), Esquire profiles what the future of the brand could taste like, and it’s something folks have been saying for years now: It won’t be the same.

In vodka news: more on the pending lawsuit against Tito’s, and a band of brothers in Scotland are launching a new super-premium vodka.

Another day, another bourbon. Boundary Oak bourbon will be launching this Thursday at a release party in Elizabethtown, Kentucky. [Insider Louisville]

If you happen to be in the Lexington, Kentucky area, author Fred Minnick will be speaking about his book Whiskey Women today at noon at the University of Kentucky College of Agriculture, Food and Environment’s Cameron Williams Lecture Hall in the Plant Science Building. Come on out and have some fun with us.

Drinkhacker Reads – 11.10.2014 – Anheuser-Busch and the Case of the Purchased Microbrewery

Just mere hours after announcing its intention to launch a tequila-flavored beer in Spring of 2015, Anheuser-Busch InBev NV announced its acquisition of Oregon’s 10 Barrel Brewing Co. This is just the latest in AB InBev’s attempt to enter the craft market, after purchasing Goose Island in 2011. Look for the company to make more waves in the immediate future, as it is also currently in a bit of spot regarding beer distribution in the commonwealth of Kentucky. [Wall Street Journal]

With the 100th anniversary of World War I arriving, the Drinks Business takes a look at five historical drinks that played a significant role in the great conflict. [The Drinks Business]

Scientists in Spain confirm that aromas from regular beer can help to improve the taste of non-alcoholic beer. The study, publishing the Journal of Food Engineering, found that 90% of tasters preferred enriched low-alcohol beer instead of their original factory counterparts, and this percentage rose to 80% for alcohol-free beer. [Redorbit]

And finally today, Campari has unveiled the 2015 images of its annual calendar and announced its subject: actress Eva Green. Most noted for her roles in such films as Sin City, 300, and Casino Royale, the actress joins a corps of Campari calendar models that has included Jessica Alba, Eva Mendes, Penelope Cruz, Benicio Del Toro, and Uma Thurman. The awfully swell folks at the Spirits Business have the full slideshow of images for your consideration. [The Spirits Business]

Drinkhacker Reads – 11.05.2014 – Election Hangover Edition

Now that the votes (for the most part) have been tallied, the winners declared, and the campaign ads vanished from our television sets, election season is coming to a close for the next two years. While it seemed as if the number of advertisements were extraordinarily high this year, The Wall Street Journal is content to remind us that Americans spent 16 times as much on beer last year as the amount spent on the midterm elections. Perhaps America’s fiscal priorities are in the right place, after all.
[Wall Street Journal]

In what has to be one of the most succinct press releases we’ve received in years, New York based Sovereign Brands has sold its interest in Armand de Brignac champagne to one Mr. S. Carter, also known to everyone else as Jay-Z. Terms of the agreement with H.O.V.A were not disclosed, but congrats  to Mr. Beyonce Knowles on another really fine acquisition.

Turning elsewhere, International Wine and Spirits Research COO Humphrey Serjeantson gazes into his crystal ball and predicts the future of the spirits market for the next several years, as well as the industry’s shift into super premium categories. [The Drinks Report]

Adam Carolla interviews William Shatner and they taste wine together. That’s all that really needs to be said about this. Either you’re going to like watching this interview or you’re not. [Ora TV]

And finally today, Bay Area folks take heed: Like everything else, the cost of your alcohol is rising very quickly. Time takes a look at the rising cost of alcohol in major cities across the nation. [Time]

Drinkhacker Reads – 11.03.2014 – Diageo Eyes Don Julio, Swaps With Cuervo For Bushmills

Word broke this weekend that Diageo has agreed in principle to a deal with the Jose Cuervo family that would swap Diageo’s Irish whiskey Bushmills with Cuervo’s Don Julio tequila line. Some details have been publicly made final: the two products would essentially switch sides, with Cuervo receiving an additional $408 million in cash.  Official word is expected sometime later this week, with the transaction being completed sometime in 2015. [NY Times]

The Telegraph goes a bit deeper with analysis of the Diageo-Cuervo deal, with what the swap will mean financially for both sides. In short: Diageo investors might need a better chaser to alleviate the potential bitterness they’re swallowing. The Drinks Business also offers its own excellent analysis of the situation.   [Telegraph UK]

In other Diageo news, just when you thought all was quiet on the Tennessee front, the battle is starting up again. David Mann of Insider Louisville reports that jabs are once more being traded between Diageo and Brown-Forman/Jack Daniel’s over the definition of “Tennessee Whiskey.” [Insider Louisville]

BusinessWeek salutes the 30th anniversary of Blanton’s Single Barrel bourbon with a profile on just who Colonel Blanton was, and the history behind the industry’s oldest single barrel offering. [BusinessWeek]

Divisive whiskey author Jim Murray has announced his winners for the best whiskeys in the world which will be featured in the 2015 edition of the Whiskey Bible, with (as usual) a surprise Best Overall Winner. Let the complaining commence! [Daily Mail]

And finally today, in a totally unscientific poll of 2,000 Brits it has been somewhat discovered that women are more likely than men to polish off a bottle of wine in one sitting. But not by much: 16 percent of women and 14 percent of men confessed to the crime, with the highest percentage of bottle slammers being in the 25-34 year old demographic. [Telegraph UK]

Finally, the latest shipment from The Whiskey Explorers Club has arrived, this month offering four enticing samples for your blind-tasting consideration. If you’re not already a member, join up now and get in on the fun!

Drinkhacker Reads – 10.29.2014 – Fireball Is Not Being Extinguished

With the latest hubbub surrounding Finland’s removal of Fireball whiskey from its shelves, an international frenzy has started to sweep social media under the rumor that the phenomenon is being pulled around the world. Of course this sent many a frathouse and wedding party into stockpile mode. Sazerac Company, makers of the world’s most beloved Cinnamon Whiskey, reached out to us with the following statement:

Fireball Cinnamon Whisky assures its consumers that the product is perfectly safe to drink. There is no recall in North America. Fireball fans can continue to enjoy their favorite product as they always have.

Late last week Sazerac, the makers of Fireball, was contacted by its European bottler regarding a small recipe-related compliance issue in Finland.

Regulations for product formulation are different in Europe, which explains why recipes for products like soft drinks, alcohol/spirits and even candies and confections are slightly different than their North American counterparts. Fireball, therefore, has a slightly different recipe for Europe.

Unfortunately, Fireball shipped its North American formula to Europe and found that one ingredient is out of compliance with European regulations. Finland, Sweden and Norway have asked to recall those specific batches, which is what the brand is doing. Fireball anticipates being back on the shelves for fans in these countries within three weeks.

The ingredient in question was propylene glycol (PG). PG is a regularly used and perfectly safe flavoring ingredient. PG has been used in more than 4,000 food, beverage, pharmaceutical and cosmetic products for more than 50 years. Most people consume PG every day in soft drinks, sweeteners, some foods or alcoholic beverages.

The ingredient is “generally recognized as safe (GRAS)” by the U.S. Food and Drug Administration up to 50 grams per KG. In Canada, its use is limited to “good manufacturing practice” with no defined numerical limit. It is used in the Fireball flavor in very small quantities, less than 1/8th of the amount allowed by US FDA regulations.

All Fireball formulas are absolutely safe to drink and the use of PG in Fireball creates no health risk whatsoever. There is no recall in North America. Fireball fans can continue to enjoy their favorite product as they always have.

So rest easy, college bars and internet rumor distributors. Fireball isn’t going anywhere anytime soon.

Other quick links for today:

Fox News takes a look at how millennials are changing the wine world. [Fox News]

Forbes posts an op-ed on how wine lovers should be embracing new technology. [Forbes]

Glen Grant has announced the release of its 50 year expression in a limited edition of 150 bottles. [Harper’s]

Diageo is delaying plans for new distilleries due to global slowdown in demand. Is the bubble about to burst? [Reuters]

The Ardbeg aged in space for 3 years has returned home. [Popular Mechanics]

Drinkhacker Reads – 10.27.2014 – Fireball GoPro Goes Viral, Vodka Distillery Goes Fireball

San Antonino firefighters were called to an East Bexar vodka distillery explosion at 8 am this morning. A propane or ethanol leak is currently the theory investigators are working with, but won’t have anything confirmed until looking at the distillery footage. Thankfully, only one worker was on the premises at the time, and he was treated and released with minor injuries. [KSAT]

No marketing firm could do better than this: It’s the sort of priceless advertising companies dream of. Someone stuck a GoPro camera onto a Fireball bottle and took pictures of a wedding party celebrating. Congrats to the happy couple, and congrats to Fireball for the readymade viral campaign. [Business Insider]

We all know that liquor store prices may vary upon quantity available, store location, and innumerable other variables. Gizmodo takes things a step further with an informal, unscientific survey of how much a bottle of Jack Daniels costs in each of the 50 states. [Gizmodo]

In science news, light alcohol consumption may help to retain memories in the elderly, neurologists are closer to figuring out why some drinkers become alcoholics and others do not, and spirit companies are not keeping their word about limiting alcohol advertising exposure to youth.

And finally today, Lucasfilm — that fine company that created and subsequently ruined the Star Wars saga — is suing New York’s Empire Brewing Company for the Empire Strikes Bock lager it serves at its brewpub, under the grounds it intentionally causes confusion between the two companies. Though the beer has been around for seven years now, there have been no reported cantina brawls because of it. May the farce be with you. [SFist]

Drinkhacker Reads – 10.22.2014 – The Golden Age Of Bourbon?

Bourbon’s doing well. So well, in fact, that the Governor of the Commonwealth of Kentucky is serving Beam Black and donuts at a press conference praising the bourbon boom. So well that the Kentucky Agricultural Development Fund issued a 67 page report on Tuesday to celebrate its success. Just a few quick facts:

• Bourbon now contributes $3 billion in gross state product to Kentucky’s economy every year, up from $1.8 billion just two years ago, a 67 percent increase.
• More than 15,400 people owe their paychecks to the bourbon industry, compared to 8,690 in 2012, an increase of 77 percent.
• Barrel inventories are at their highest levels in 40 years, with more than 5.3 million aging currently in Kentucky.
• Production levels are up 53 percent in the last two years and 150 percent in the last 15 years.
• Distilleries plan to spend $630 million in capital investment over the next five years as the ad valorem “barrel tax” is offset by a corporate tax credit that distillers are required to reinvest in their Kentucky operations. This will create an additional 1,500 jobs, $43 million in payroll, and $5 million in tax revenue.
• Total capital investment will surpass $1.3 billion in projects over a 10-year period starting in 2008.
• Kentucky distillers source approximately 40 percent of all of their grain from Kentucky farms.
• The number of licensed distilling companies has tripled – from 10 to 31 in two years. That’s the most distilleries in Kentucky since the repeal of Prohibition.
• Distilling remains one of the state’s top job creators with a 4.35 spin-off factor, meaning every distillery job helps create four other jobs. Distilling now ranks second in total employment and job multiplier out of 245 industries (only animal processing ranks higher).
• Distilling industry employment is up 21 percent since 2000.
• New craft distilleries employ 127 people with salaries totaling more than $4 million. They have invested $30 million already, and plan to spend another $25 to $30 million in the next five years.

So one would think with all of these great numbers they would serve something a bit more upscale than Beam Black at a press conference. But this is Kentucky. Upscale ain’t what we’re about. But let’s enjoy the celebration like it’s the jazz age and the roaring twenties, when nothing bad ever happened to the U.S. economy.

Speaking of the roaring twenties, here’s something only rich people do: take a bath in red wine. We suppose grabbing a bunch of Two Buck Chuck and pouring it in the bathtub could also do the trick, but probably wouldn’t produce the intended results. Someone try this and tell us how it goes. [NY Mag]

On Monday, we featured a link to an interview with Balcones founder Chip Tate explaining his side of his legal travails to journalist Fred Minnick. Yesterday, Balcones ownership responded, on Fred’s blog, regarding Chip’s statements. Poor Fred. He must feel like a weird whiskey marriage counselor at this point. [Fred Minnick]

A few weeks ago we talked about this new sticklike gizmo on the market trying to Kickstart its way into the hearts of drinkers everywhere. Allegedly, the product ages whiskey faster. Overnight, actually. Gizmodo took it for a test drive, and much to no one’s surprise, Mother Nature was not fooled yet again. [Gizmodo]

And finally today, word reached us via press release that three professional golfers are, ahem, driving their way into the beer business. Freddie Jacobson, Keegan Bradley, and Graeme McDowell will launch a series of easy-drinking craft beers through their new company, GolfBeer Brewing Co. How they came up with such an inventive name — and such an underserved audience — we have no idea. Anyways, each craft beer was craftily crafted to suit each golfer’s taste profile. We’ve got the Freddie Jacobson Scandinavian Blonde Ale, Keegan Bradley’s New England Style Lager, and G-Mac’s Celtic Style Pale Ale, all of which will allegedly be on par in terms of price with other craft beers, and won’t be in the rough, with a smooth, easy finish. No word on whether Dorf will be the brand’s pitchman. [GolfBeer]

Drinkhacker Reads – 10.20.2014 – Chip Tate Opens Up and Other Legal Matters

We’ve been reading a lot about the recent turmoil surrounding Balcones distillery, its owners, and distillery founder Chip Tate. Now Chip comes on the record to speak with Fred Minnick over at Whisky Advocate to tell his side of the story. Judging from the look of things, this feud is just getting warmed up, and it’s going to get ugly quite quickly. [Whisky Advocate]

In other litigious news, the Wall Street Journal publishes an overview of the court battle currently in process against the folks at Tito’s Handmade Vodka. The suit is claiming Tito’s is made under false pretenses and is not really “handmade” as the brand claims. [Wall Street Journal]

Three folks have been arrested in a £80 million alcohol fraud bust by Her Majesty’s Revenue and Customs (HMRC) officers in London. Details are developing as of this post time, but officers believe the three to be part of a major booze diversion and laundering deal. We’ll follow up as more information becomes available. [Telegraph UK]

And finally today, just a heads up: Pappymania is almost amongst us. The Chicago Daily Herald runs the gratuitous profile piece on how folks can’t keep up with demand, and the Lexington Herald Leader follows up one year later on the now famous Pappygate heist (we still maintain it’s with Jimmy Hoffa). Bourbonr also has created a Pappytracker update application, so users can determine when Pappy arrives in their state. Oh yes, and if that wasn’t enough, there’s a new site dedicated to all things PvW: Pursuit of Pappy. So here we go!

Drinkhacker Reads – 10.15.2014 – Scotch-Inspired Chairs, Steve Jobs and Tax Adjustments

Good news for lovers of Scotch: the Balvenie has announced the arrival of three new expressions just in time for the arrival of the holiday season stateside. Retiring the Tun 1401 series, master distiller David Stewart is now turning his attention to Tun 1509: 35 traditional American oak barrels and seven European oak sherry butts will arrive married and bottled at the natural strength of 47.1% abv. The first bottles will appear on shelves mid-October with a price tag of $350. If that’s too thin for your blood, there’s also The Balvenie Single Barrel Traditional Oak Aged 25 Years, available in a limited edition of no more than 300 hand-numbered bottles drawn from a single cask, with a suggested retail price of $599. Or, there’s also The Balvenie Fifty, Cask 4567 which will only see 15 bottles arrive in the states, each of which will set you back a mere $38,000.

Better news for lovers of Scotch and/or fans of mid-century modern furniture: The Glenlivet has designed a chair inspired by its Nadurra range. Each chair is individually made and designed by British furniture maker Gareth Deal using Aberdeen Angus leather that’s been steeped in oak bark. No tasting notes supplied, but you can see the chair for yourself in this video.

Failing a takeover of SABMiller, Anheuser-Busch InBev is now fueling rumors of a potential merger or takeover of PepsiCo. [Seeking Alpha]

Following Monday’s allegations of tax evasion in South Korea, Pernod Ricard executives have dismissed the accusations. In a brilliant turn of phrase, Pernod executives spoke to Just Drinks and insist it was a matter of “tax adjustments,” and not a fine. [Just Drinks]

The Atlantic features a small profile piece on Samuel Adams figurehead Jim Koch, elevating his status in the craft beer industry with the unofficial title, “The Steve Jobs of Beer.” This poses the question: if Koch is Steve Jobs, who is the Steve Ballmer of the beer world? [Dan Gordon -Ed.] [The Atlantic]

And finally today, Johnnie Walker has announced the wide release of another new limited edition expression. John Walker and Sons Private Collection 2014 is the inaugural release in what is slated to become an annual event. Originally released earlier this year at select travel outlets, it is pulled from 29 casks and is set to be a limited edition of 8,888 bottles with a retail price of about $850.

Drinkhacker Reads – 10.13.2014 – Monday Roundup Edition

Lots of links to major items hit the inbox over the weekend, so let’s get on our way!

Pernod Ricard was fined $9.3 million for tax evasion in Korea. This on top of declining sales for many of its flagship brands over the last year. [Korean Times]

The newspaper of record offers up an op-ed piece on the beer monopoly, and renders a verdict in favor of small businesses. [New York Times]

In other beer news, Business Insider takes a look inside the marketing of beer to ladies, and how everyone hates pink colored beer. [Business Insider]

Good news for Bordeaux fans: France’s wine volume is expected to grow 10% thanks to a harvest recovery in the Bordeaux region. [Bloomberg]

Bad news for Bordeaux fans: Grape-rotting flies have been found in the region, and may damage future crop harvests. [Decanter]

The Financial Times is reporting that Diageo has a growth problem. Expansion has been rather limp lately, and there’s no magic pill to alleviate the situation. [Financial Times]

Apparently, removing age statements and short stocks are the best possible thing to happen in the Scotch sector. [The Spirits Business]

Sku posts about a bunch of new products coming down the pipeline that are receiving approval from the TTB, including potentially a new rye from Beam. [Sku’s Recent Eats]

And finally today, congrats to Whiskycast on making it to 500 episodes! If you’re not listening, you’re missing the best podcast on whisky that’s available. [WhiskyCast]