Review: Viniq Glow Shimmery Liqueur


Google “Viniq” and you’ll see that Google has a helpful section called “People also ask.” The first question that people ask about Viniq is: “What is Viniq made of?” The answer: “A delicious combination of Premium Vodka, Moscato, Natural Fruit Flavors, and a one-of-a-kind shimmer, Viniq is the perfect fusion of style and taste.” Well, that really doesn’t quite get to the heart of it. The real question people are asking, I think, is what is that “one-of-a-kind shimmer” made of. That answer is in the next part: “Our shimmer is the same ingredient that gives frosting its shine on your favorite cake or the sparkle in rock candy and is safe to consume.” (As far as I can tell, this stuff is made from something called “silver luster dust,” which is made from any number of molecular compounds, like titanium dioxide.)

Viniq is in the same family as Hpnotiq, Alize, and other fruit-forward, moscato-based, super-sweet liqueurs. Designed for mixing and imbibing in da club, it’s the “shimmer” that gives Viniq its distinction. More impressive than beverages that suspend gold flake in the bottle a la Goldschlager, the shimmery effect emerges when a bottle is thoroughly shaken, moving wave-like through the liqueur in a truly hypnotic fashion.

That said, the rest of Viniq is a rather staid affair. Glow (orange in color) is peach-flavored moscato and vodka, which tastes exactly like you think it does: Like liquified peach jelly, doused to the breaking point with sugar. There’s not a lot of nuance here — it’s lightly tropical and orange-dusted from the Moscato, but otherwise the peach flavoring completely takes center stage, though it’s closer to apricot at times. Did I mention it’s sweet? Oh, I did.

Of course, Viniq is all about the “shimmer,” and I have to admit it’s a nifty effect. There’s worse things you could mix with Grey Goose under a strobe light, I guess.

40 proof.

C+ / $16 (375ml) /

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