So here’s the story. I hope I have all the facts correct.
In 2009, Grace Kim Brandi founded of L.A.-based Elements Spirits, which makes KAH Tequila and packages it in unmistakable skull decanters, hand painted to honor the Mexican Dia de los Muertos. Elements was sued by the people that make Crystal Head Vodka, which comes is in a (clear) skull, which culminated in a business deal that resulted in the acquiring company taking over Elements’ legal defense. As of earlier this year, this case is still ongoing. At trial, a jury sided with Elements, but various appeals have given the Crystal Head owner the right to a new trial, citing misstatements in Elements’ original closing arguments.
Brandi left Elements in 2011 in a massive (and confusing) corporate and legal shuffle and did what any good entrepreneur does: In 2012 she founded Iconic Brands, which is now selling the Sangre de Vida tequila and mezcal product line, packaged in unmistakable skull decanters, also hand painted to honor the Mexican Dia de los Muertos.
Naturally, Elements sued Iconic over trademark infringement, citing that the decanters Sangre de Vida is using are confusing when compared to KAH’s. Iconic’s position is that Brandi herself owns the design rights, not Elements, and that Elements is supposed to pay Brandi a royalty for using the bottle design. The courts so far have sided with Brandi — though, as with the other litigation — this is still ongoing.
So while the courts settle all of this brouhaha over packaging, we actually remembered that there are spirits inside these little bottles and can see if they’re any good. With that in mind, let’s drop the legal briefs for a day and sample the three tequilas and one mezcal that SdV is marketing.
Sangre de Vida Tequila Blanco – A fresh but somewhat flabby blanco, with a curious but appealing nose of fresh cream, milk chocolate, and restrained sweet agave. The palate showcases all of the above, in even heavier concentrations, with an almost milky body that layers in hints of almonds and cinnamon. There’s plenty to like here, but it doesn’t drink particularly like a blanco — and the finish is on the thin side. 80 proof. B / $40
Sangre de Vida Tequila Reposado – Overproof reposado, aged at least three months. A vastly different experience than the blanco, the SdV reposado is racy on the nose, punctuated with black and cayenne pepper, dense herbs, and overtones of ripe citrus. That sweetness that prevails so clearly on the blanco is also present here, though it becomes clearer after time in glass lets some of the alcohol vapors to resolve. The finish is spicy and warming, heavy on vanilla and banana notes over a relatively long fade-out. 110 proof. A- / $45
Sangre de Vida Tequila Anejo – Aged at least 12 months. Supple caramel and coconut aromas hit the nose, with herbal agave just a gentle hint. On the palate the tequila is quite sweet, with notes of toasted marshmallow, caramel, and butterscotch. Vanilla endures well into the finish, which only nods gently at pepper and earthy agave notes. I love a good anejo, but the sweetness here is a bit overpowering, dampening any residual agave character. B+ / $50
Sangre de Vida Mezcal – 100% espadin agave from Oaxaca, aged 60 days in oak. Warmly smoky, with winey and fruity notes on the nose.It starts off as rather plain for a mezcal, offering a garden-variety winey character, barbecue smoke, and notes of honey and fruit preserves. The finish is epic and not entirely in a good way, its cloying sweetness lingering for days, leaving the palate significantly out of balance and with any real sense of agave. 90 proof. B- / $50
- Review: Pura Vida Silver Tequila
- Review: Vida Tequila Anejo
- Review: Tequila Regional Blanco
- Review: Vida Tequila Reposado