Captain Morgan already has a vast command of bars around the world. Now the company is getting into the shot game with the launch of Captain Morgan Cannon Blast, “an intensely delicious shot” that comes in the cleverest packaging I’ve seen in years.
What’s Cannon Blast? “Caribbean rum with spice and natural flavors.” Isn’t that the same thing as Captain Morgan anyway? Turns out, no.
Cannon Blast’s nose is quite sweet, offering distinct notes of orange candies, a touch of cinnamon, and a bit of cherry — nothing particularly rum-like at all, actually. The body is extremely sweet — far beyond anything in a straight rum — with more of than orange candy note pervading the experience. Some mixed fruit elements come into play before the finish kicks in — pure cinnamon, and lots of it, adding a Fireball-like bite that comes on strong and lingers for at least a minute. This washes away most of the fruitier elements and leaves the drinker with quite a smoldering burn to contend with — for better or for worse. It’s not bad, but you’re definitively in “shot” territory — as intended — with all the ham-fistedness that comes with it.
As for the aforementioned packaging, Cannon Blast comes in a simulacrum of a cannonball and is etched with paint that fluoresces under black light. Shine one on the Captain and he turns into a creepy skeleton. That may not be a big deal at home, but up in da club it’s bound to help sell more than a few test tubes full of the stuff, at least in the hands of the right wench.
B / $16 / us.captainmorgan.com
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