Drinkhacker Reads – 02.19.2015 – Beam Heads To Handcrafted Court

Screen shot 2015-02-19 at 12.01.06 PMWhat’s in a name? Apparently quite a bit when it comes to lawyers looking to cash in on a claim. Jim Beam joins labelmate Maker’s Mark along with Angel’s Envy, Tito’s Vodka, and Templeton Rye as the latest class action complaint filed against spirits makers claiming products to be “handmade” or “handcrafted.” Plaintiff Scott Welk alleges that Beam Suntory “duped him into paying a premium price for a product whose production resembles “a modern day assembly line involving little to no human supervision, assistance or involvement.”

The filing (which we have here in PDF form) also states in somewhat hyperbolic fashion that Beam is “immoral, unethical, oppressive, unscrupulous and/or substantially injurious.” But it’s not all bad news over in Beam-Suntory land: a recent report over at Shanken claims the company’s sales rose 40% with last year’s acquisition. [Lexington Herald Leader]

Keeping up with its commitment to acquire, innovate, and please Pumpkin Peach ale drinkers, Budweiser is reviving a recipe that’s been dormant for decades. Faust beer is currently available only in St. Louis, but a nationwide rollout is slated for this year, presumably right after the roll out for MixxTail . [Good Beer Hunting]

Similar in spirit to Bud’s anti-craft message comes this gem from Pernod Ricard’s new CEO, Alexander Ricard, is wasting no time in taking shots at the craft industry. He’s also not shy about his goal to take Diageo down a notch or two and position Pernod as the world’s #1 non-craft spirits company. [FT]

And finally today in science news: science and health publisher BMJ is now stating that past studies may have exaggerated the benefits of alcohol, and spending long amounts of time on Facebook makes you drink more. This would be as good a time as any to remind everyone that we’re over on Twitter: @drinkhacker.  [Business Insider]

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