Drinkhacker Reads – 10.29.2014 – Fireball Is Not Being Extinguished

With the latest hubbub surrounding Finland’s removal of Fireball whiskey from its shelves, an international frenzy has started to sweep social media under the rumor that the phenomenon is being pulled around the world. Of course this sent many a frathouse and wedding party into stockpile mode. Sazerac Company, makers of the world’s most beloved Cinnamon Whiskey, reached out to us with the following statement:

Fireball Cinnamon Whisky assures its consumers that the product is perfectly safe to drink. There is no recall in North America. Fireball fans can continue to enjoy their favorite product as they always have.

Late last week Sazerac, the makers of Fireball, was contacted by its European bottler regarding a small recipe-related compliance issue in Finland.

Regulations for product formulation are different in Europe, which explains why recipes for products like soft drinks, alcohol/spirits and even candies and confections are slightly different than their North American counterparts. Fireball, therefore, has a slightly different recipe for Europe.

Unfortunately, Fireball shipped its North American formula to Europe and found that one ingredient is out of compliance with European regulations. Finland, Sweden and Norway have asked to recall those specific batches, which is what the brand is doing. Fireball anticipates being back on the shelves for fans in these countries within three weeks.

The ingredient in question was propylene glycol (PG). PG is a regularly used and perfectly safe flavoring ingredient. PG has been used in more than 4,000 food, beverage, pharmaceutical and cosmetic products for more than 50 years. Most people consume PG every day in soft drinks, sweeteners, some foods or alcoholic beverages.

The ingredient is “generally recognized as safe (GRAS)” by the U.S. Food and Drug Administration up to 50 grams per KG. In Canada, its use is limited to “good manufacturing practice” with no defined numerical limit. It is used in the Fireball flavor in very small quantities, less than 1/8th of the amount allowed by US FDA regulations.

All Fireball formulas are absolutely safe to drink and the use of PG in Fireball creates no health risk whatsoever. There is no recall in North America. Fireball fans can continue to enjoy their favorite product as they always have.

So rest easy, college bars and internet rumor distributors. Fireball isn’t going anywhere anytime soon.

Other quick links for today:

Fox News takes a look at how millennials are changing the wine world. [Fox News]

Forbes posts an op-ed on how wine lovers should be embracing new technology. [Forbes]

Glen Grant has announced the release of its 50 year expression in a limited edition of 150 bottles. [Harper’s]

Diageo is delaying plans for new distilleries due to global slowdown in demand. Is the bubble about to burst? [Reuters]

The Ardbeg aged in space for 3 years has returned home. [Popular Mechanics]

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2 Responses

  1. Boozer October 29, 2014 / 4:20 pm

    yep, antifreeze is better than bitters!,

  2. R Perrelet October 30, 2014 / 6:18 am

    A list of ingredients on a bottle of Deanston 12 states: water, barley, and yeast. I wish all whiskies were this simple.

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