Drinkhacker Reads – 10.27.2014 – Fireball GoPro Goes Viral, Vodka Distillery Goes Fireball

San Antonino firefighters were called to an East Bexar vodka distillery explosion at 8 am this morning. A propane or ethanol leak is currently the theory investigators are working with, but won’t have anything confirmed until looking at the distillery footage. Thankfully, only one worker was on the premises at the time, and he was treated and released with minor injuries. [KSAT]

No marketing firm could do better than this: It’s the sort of priceless advertising companies dream of. Someone stuck a GoPro camera onto a Fireball bottle and took pictures of a wedding party celebrating. Congrats to the happy couple, and congrats to Fireball for the readymade viral campaign. [Business Insider]

We all know that liquor store prices may vary upon quantity available, store location, and innumerable other variables. Gizmodo takes things a step further with an informal, unscientific survey of how much a bottle of Jack Daniels costs in each of the 50 states. [Gizmodo]

In science news, light alcohol consumption may help to retain memories in the elderly, neurologists are closer to figuring out why some drinkers become alcoholics and others do not, and spirit companies are not keeping their word about limiting alcohol advertising exposure to youth.

And finally today, Lucasfilm — that fine company that created and subsequently ruined the Star Wars saga — is suing New York’s Empire Brewing Company for the Empire Strikes Bock lager it serves at its brewpub, under the grounds it intentionally causes confusion between the two companies. Though the beer has been around for seven years now, there have been no reported cantina brawls because of it. May the farce be with you. [SFist]

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