Drinkhacker Reads – 10.06.2014 – Drink It Like Beckham, Irish Whiskey Plummets 20%

Retired Manchester United icon/Spice Husband David Beckham stars in a new ad with a bunch of A-List friends to promote his new whisky, Haig Club. Look for it to arrive stateside in the next few weeks. [Daily Mail]

The Spirits Business reports that even though there’s been substantial investment in the Irish whiskey sector, sales have dropped an astounding 20% in the past year. Once the widely touted “fastest growing spirits category in the world,” industry experts attribute the recent dip to excise tax increases. [Spirits Business]

Elsewhere in the Scotch world, a new consulting firm has been established for investors considering a jump into the rare whiskey world. Rare Whisky 101 will feature breakdowns, forecasts, and all of the other tools necessary for the informed investor, as well as a brokering service for matchmaking. [Telegraph UK]

In science news: data journalism is taken to task, Venezuelans are drinking more rum than ever, drinking 5 drinks a week can reduce the quality of one’s sperm, a new super yeast could tolerate heat and alcohol, a new pill could curb alcohol intake, and drunk men apparently have more fun than drunk women. We know a few ladies who would aggressively argue against this last finding.

And finally today, Shanken has a short interview with one of the nicest men in the Bourbon industry, Wild Turkey master distiller Jimmy Russell. Russell is currently enjoying his 60th anniversary at Wild Turkey, and offers up some quick insights on the state of bourbon and its future growth. [Shanken News Daily]

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