Drinkhacker Reads – 09.24.2014 – Red, White And Pabst

Despite recent rumors to the contrary, Pabst Blue Ribbon, that iconic brand of beer and bearded hipsterdom, is not moving to Russia. In a press release issued Monday, Pabst spokesrobots reiterated:

Eugene Kashper and TSG Consumer Partners have made a major commitment to the Pabst Brewing Company and its iconic brands such as Pabst Blue Ribbon, Lone Star, Old Milwaukee, and others. The goal is for the company to remain vibrant through consistent product and marketing innovation.

We look forward to working with our new colleagues and to continuing our 170-year old tradition. PBR is a very strong brand with a rich heritage and authentic American values. Our new colleagues will remain vigilant in staying true to the brand’s identity and will look to loyal customers for guidance.

Rest easy, Pabst patriots. We haven’t been invaded and your beer is still safe to drink.

So it seems as if with its aggressive new push in the Scotch market, Bacardi is getting ready to buck a contemporary trend. The Spirits Business reports that Bacardi and its global manager for malts, Stephen Marshall, are pledging not to release expressions without an age statement (also known to booze nerds by the acronym “NAS”). It’s a refreshing change for sure, but it will be interesting to see how long the pledge lasts. [The Spirits Business]

Front Master 2nd VersIn other scotch news, Glenlivet’s first series of rare 50 year old malts is here. The Winchester Collection will start off with Vintage 1964 and can be all yours for $25,000 — or about 35,000 cans of PBR. It will be available in a limited edition of 100 bottles per expression through global luxury shops such as Harrod’s starting in October.

In science news, it appears that our genetic makeup also determines our flavor and drinks preferences, more people are drinking on days when they exercise, the ancient people of Teotihuacan drank a milky alcohol substance, and Consumer Reports publishes another article on the science behind what happens during hangovers.

And finally today, a new study published in the Journal of the American College of Cardiology suggests that four out five heart attacks could be prevented by adopting a healthy lifestyle including maintaining a healthy weight and diet, exercise, not smoking, and moderating alcohol intake to 1-2 standard drinks a day. We’ll drink to that. [DISCUS]

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