Drinkhacker Reads – 09.08.2014 – William Grant Acquires Drambuie

A follow up to an earlier story: William Grant and Sons have finally pulled the trigger and acquired the Drambuie brand, according to the BBC. Details on just how much this will cost the Balvenie bosses have yet to be revealed, but the Glenfiddich gang is currently riding high on the horse, reporting a 10.6% increase in operating profits from 2012 to 2013. [Press and Journal]

The last couple weeks have been most certainly dramatic in the bourbon/American whiskey world, with the volume on the “What is Craft?” debate being turned all the way up to 11. Now consumer advocacy groups are encouraging class action lawsuits against those who feel they’ve been wronged by the terms “small batch” or “craft.” Many companies have been called for accountability and transparency in their product’s origins, something that they ought to be doing legally anyways. However, distilleries have skirted the issue, and a small group of online scribes led by Wade Woodard and bourbon expert Chuck Cowdery are starting to speak up. In fact, Cowdery devoted a full post this weekend to uncovering facts about Widow Jane bourbon. It’ll be interesting to see if the groundswell and consumer demand for transparency grows, or if the marketing-savvy companies will roll out the “age/location/process ain’t nothin’ but a number” argument and keep selling their usual narratives.

And speaking of age being nothing but a number, Cowdery also is reporting that one of the best bourbon values available is losing its age statement. Via his Facebook page, he announced that Jim Beam Black is being stripped of its 8 year status. This was confirmed courtesy of a Tobacco Trade and Tax Bureau filing for a new label and product: Jim Beam Black XA (link courtesy of the always diligent Sku). We reached out to a Beam spokesperson, who offered us the following response:

Our bottle was recently refreshed to even better represent the premium product – one that stays true to the Beam traditions dating back to 1795 but remains as current as ever. We can assure you that the liquid in the bottle (what matters most) will continue to deliver on the qualities and attributes that are expected from Jim Beam Black, such as its richer aroma, darker color and smoother, more complex flavor profile.

image001So there’s that.

Finally today, in things you probably can’t afford news (and if you can afford it, drop us a line): Balvenie has announced two new 50 year old expressions from different casks at a price tag of $42,690.44 each, Rémy Martin is also introducing a limited edition LOUIS XIII Black Pearl Anniversary Edition this month which will retail for a mere $16,000. If anyone needs us, we’ll be in the back room drinking a dram of bourbon with no age statement on it.

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