William Wolf Bourbon is made in Holland of all places, and it’s the only product under this curious brand so far. It’s made from American bourbon and infused with natural flavors — but otherwise we know almost nothing about the product except that there’s a cartoon wolf playing a banjo on the label. Presumably this is William.
There’s a really big nutty/sweet nose here, almost like a praline. The body starts off mildly sweet then quickly builds. What arises is a curious blend of dissolved sugar, pecan extract, and modest vanilla notes. It’s pleasant and fun, but a bit overwhelming after awhile. The initially modest sweetness quickly builds… and builds… to the point where the whiskey develops a candylike character. After half a glass the finish has gotten so sweet that it coats the palate with a nutty sweet unctuousness that’s tough to shake.
On the whole it’s a uniquely fun product that’s worth tasting — but my hunch is that it will work better as a (minor) cocktail ingredient.
B / $26 / thinklikeawolf.com
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