Drinkhacker Reads – 04.28.2014 – De Niro Launches De Vodka

One of the greatest actors of the modern age is helping to co-brand a new vodka. Robert De Niro, star of such cinematic classics as The Adventures of Rocky and Bullwinkle and Meet The Fockers, is partnering with Artisan Spirits Merchants to create VDKA 6100. We’re not exactly sure what the 6100 means, but the Wall Street Journal landed an interview where he wasn’t asked the question. The super premium product will be available first in De Niro’s restaurants and in New Jersey. [Wall Street Journal]

In science news, Boston Beer Brewer Jim Koch reveals a trade insider secret to Esquire magazine on how to drink all night long without getting drunk. We’re not exactly sure how many college kids heading to Thirsty Thursdays at the local pub will heed these wise words, but it’s still some probiotic food for thought. [Esquire]

The Rum Renaissance Festival happened this past weekend in Miami, and the Miami New Times filed a complete report on the festival’s ongoings, complete with its 10 favorite rums sampled throughout the weekend’s events. Definitely not a bad way to spend the weekend. [Miami New Times]

In new release news, Kilchoman is releasing a second installment of its Loch Gorm whisky line, Bacardi is launching a new Aberfeldy 18 year old Scotch, and Beam has a whole mess of new expressions in their Signature Series line coming up: Rolled Oats, Red Wheat, Six Row Barley, Triticale, and High Rye. [Major hat tip to the most excellent Sku’s Recent Eats for the Beam find!]

And finally today, Business Insider presents a feature on Fireball Whiskey, and how the brand jumped ahead of the pack to become one of the most successfully marketed spirits in recent decades. Which, if you think about the competition, is really kind of amazing. Or insane. Or both. [Business Insider]

Similar Posts:

Leave a Reply

Your email address will not be published.