Remember when Kool-Aid or Tang used to be the powdered drink of choice? Now someone’s taken that idea and applied it to spirits. Simply tear open a pocket of Palcohol, add water, and voila! The Feds have given it their stamp of approval. What could possibly go wrong??? [The Verge]
Whiskycast gets the scoop on a new product about to hit stores: a collaborative bourbon made by four venerable micro-distilleries slated to go on sale this week at Binny’s in Chicago. In this day and age of distilleries picking fights or buying each other outright, it’s nice to see some friendly collaboration happening. [Whiskycast HD]
Meanwhile, in non-idiotic drink news: it’s been an interesting past week over in Beamworld. Beamland? Beamsville? Anyway. Beam’s chief financial officer and two other executives have announced their intention to resign within the coming months, as Beam’s largest shareholder continues to sell a large percentage of his stock to the open market. This is clearly to make way for the new Suntory executives and a smoother transition once the merger finally receives approval. In other Beam news: Fred Noe continues to be a really easygoing guy. Recently appearing in a Knob Creek television ad, the master distiller made the promise that “If you’re not completely satisfied with the big full flavor of our bourbon, just send back the unused portion and we’ll drink it for you.” It’s a nice juxtaposition against some of the baffling ads other bourbon companies have run lately.
And finally today, Fred Minnick takes on many of the rumors that have been clogging up the pipes of the internet over the past few weeks to discover the truth of what’s really going on with some of our favorite bourbons. Now if he could only work his magic and get Ancient Ancient Age back on the shelves, we’d be all set, and quite happy drinkers. [Whisky Advocate]