Drinkhacker Reads – 04.14.2014 – Putin Gets Trolled By Vodka Company

While politics normally resides in the domain of elsewhere, Sobieski vodka has taken to trolling Russian heartthrob Vladimir Putin in a recent series of ads poking fun at recent events in the Ukraine region. While outcry to the campaign has been at a minimum thus far, Mediaite’s Luke O’Neil sums it up best with this gem: “Vodka is supposed to be tasteless, which may explain the thinking behind this new ad.” [Mediaite]

Norman Borlaug once saved an entire continent from starvation with his modern agricultural production techniques involving dwarf wheat. While nowhere near as significant or history-altering, it appears scientists are looking at barley genetics to produce larger yields of the crop and meet the growing demand for the grain. The Spirits Business reports that the Impromalt Project aims to increase crop yields considerably by 2018. [The Spirits Business]

Irish whiskey certainly has come a long way in the past few years, and now the newly formed Irish Whiskey Association is predicting growth to quadruple further within the next 20 years. Irish Agriculture Minister Simon Coveney was interviewed by Newstalk to discuss the formation of the organization, and how the industry is helping the local economy. [Newstalk]

The Scotch Whisky Association reports that growth of the spirit remains incredibly strong globally, reporting that 2013 overall sales and exports were up 3% over 2012 figures. Exports to Brazil and Mexico were up 20%, and Poland saw a 30% increase in Scotchery. This in contrast with decreased exports to Asia, with shipments to China down 30%. [Financial News UK]

The final Best In Show results for the SF World Spirits Competition have been posted, with Glencadam 21 Year Old Single Malt Scotch Whisky taking home best whisky and Jim Beam Single Barrel Bourbon winning best single barrel Bourbon (less than 11 years old), amongst other winners. [SF World Spirits]

In advance of the upcoming celebration honoring Jimmy Russell’s 60 years at Wild Turkey, here’s a profile on his legacy at the distillery and a preview of the upcoming Wild Turkey Diamond. Turkey and diamonds, you say!? [Herald-Leader]

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