Drinkhacker Reads – 04.07.2014 – Final Four Couch Fire Edition

Just to prove the University is not all about basketball and burning couches, University of Kentucky geographer Matthew Zook recently took to twitter to discover favorite alcohol beverage choices on a state-by-state case. Unsurprisingly he found the west coast favoring wine, and the midwest enjoying tweeting about their beer. [Yahoo]

In fortune changing news, Brown-Forman, which was recently the topic of a potential takeover by Diageo, is now the subject of more takeover news. This time BF is the acquirer, reportedly eyeing Rémy Cointreau. Shanken reports that the corporation has been working with several financial advisors in a bid to make Remy brands a part of their collection. Once again, this could get interesting as more mega companies swallow one another. Stay tuned. [Shanken News Daily]

bmbv_dewars_lineups_02APR14Dewar’s is back and with a new look and marketing campaign. Under the banner of “True Scotch Since 1846,” Dewar’s will feature new packaging, and an aggressive multimedia campaign. [PR Newswire]

And finally today, the always venerable Whiskycast reports that Bowmore is readying the latest installments in its travel retail range. Bowmore Black Rock, White Sands, and Gold Reef will range from $75 to $130, and will be available at travel retail outlets later this year. [Whiskycast]

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