In PR speak, Diageo is in the midst of what one could qualify as a “very bad week.” First there’s the current playground-styled battle taking place in the halls of the Tennessee state legislature over which multi-national conglomerate cares more about “the little guy.” And now there’s this: at a recent press junket in San Francisco, wine scribe W. Blake Gray and Brian Kropf of Mutineer magazine attempted to get a straight answer from Diageo reps on just “how” limited the Orphan Barrel bourbon project will be. Considering there have been posts of “limited edition” numbers 41,000 and higher, it’s beginning to look like Diageo is attempting to spin another one of its infamous tall tales about a new product. Just how limited is something if it’s shipping over 40,000 bottles? (This of course, assuming they started with the number 1.) [The Gray Report]
If you can get past the excessive pop-up ads littered all over the page, Forbes has a profile of the 12 richest booze billionaires and how they’ve made their money. Some through shrewd negotiation, others through inheritance, but none of them correctly bested Warren Buffett’s college bracket challenge. [Forbes]
In scotch news, Whisky Cast is reporting that the mighty Bruichladdich is pulling its core range out of retail markets, but it will be made available online and at its own shop. In an exclusive interview with executives, the venerable Mark Gillespie discovered that supply reasons are mainly behind the move. If you’re not already signed up for Whisky Cast’s excellent podcast, you’re missing out on one of the best in the game. [Whisky Cast]
The new Glen Grant 50 year makes it debut with this video. The limited edition run of 150 bottles will be available in Hong Kong from starting this Friday and shortly following in Singapore, Seoul, Shanghai, Beijing, and Taipei. As of June 2014, it will be launched internationally in other duty free and domestic markets. So put down that Stroh’s and get those plane tickets booked! [PR Newswire]
And finally today, as if entering to win $1 billion isn’t enough, the folks at Buddha Beer have a Bracket Bash of their own for you to enter with one pretty wild grand prize: free Buddha beer for life for the best bracket! Hop on over to the site, fill your teams out (hint: one of the Michigan teams will be taking it all), sit back and (hopefully) win free brew for the rest of your days! Need help filling your bracket out? The Null family has you covered there, too. Boss man’s brother happens to run a handy dandy website called Bracket Voodoo that will give you the lowdown on the data you need to make the right March Madness calls. Which is Michigan or Michigan State. Always. [Buddha Beer]
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