If Colonel Blanton is the Louis Armstrong of the bourbon world, there is no question that that bellowing, boisterous Booker Noe is its John Coltrane. His larger-than-life presence dominated the bourbon world during a time when personalities were less idolized than today. So it is most appropriate that on the silver anniversary of creating the small batch bearing his name, an amplified version of the original Booker’s arrives for consideration.
(Before we begin, it should be mentioned that in 2012 our editor in chief recently placed kindred bourbon Baker’s above Booker’s in a blind taste test. That would not have happened with your faithful author. Booker’s is easily my favorite thing to originate from Team Beam, and one of my top go-to bourbons went introducing new folks to the spirit. Chris’s comments on Booker 25 are at the bottom of the review.)
What’s different? Whereas most Booker’s hovers around the 6-7 year mark at about 125-127 proof, this 25th anniversary edition clocks in at 10 years, 3 months and 130.8. These were the last of the barrels Booker personally oversaw, and Beam master distiller/son-of-a-Booker Fred Noe wished for something special: an uncut, unfiltered no frills beast of bourbon with a deluxe upgrade in packaging and presentation. The dark colors, gold ornamentation, and wooden box are equally enjoyable to stare at while taking everything in. The presentation does the product justice.
However, it’s what’s on the inside that counts, and this certainly delivers. The extra years of aging certainly make a difference, with a nose heavier on the oak and a bit of pepper to make its presence felt. The taste is straightforward and demanding, very hot with resonant notes of cinnamon, cayenne, leather and tobacco all mixed in leading up to a smoky finish which holds for quite some time. Actually, it really doesn’t hold. Much like a good Coltrane solo, it keeps the listener braced and gripped attentively, while waiting patiently for the eventual rest in the hope of starting the experience all over again.
The only real drawback is the cost of admission. I found my bottle at a local store for a whopping $100 plus tax. The price point is questionable. Four Roses 125th Anniversary edition and the Buffalo Trace Antique Collection are priced lower. That bit of trivia aside, it stands head and shoulders above any new product Beam has introduced in recent years. Making a separate annual release at this age and proof would be another welcome addition to an already growing, soon-to-be Suntory stable. However, at an edition of around 1000 cases, this will be here, gone and on black market auction sites before too long, so if you’re hesitating: Don’t.
This is Booker’s masterpiece. It’s a beautiful sun-setting encore — a time-released final farewell from one of the greatest titans to ever run a distillery, and a heartfelt love letter from a son to a father.
Chris says: As Rob alludes, this is remarkably different stuff than standard-grade Booker’s. While Booker’s pours on the heat and never lets up — even with water — Booker’s 25th Anniversary Edition is full of nuance — even without water. In lieu of the brash chocolate-covered-plum character (how I’m describing it today) of standard Booker’s, Booker’s 25 comes across as nuanced and layered. At proof I get notes of rich caramel, cinnamon toast, cafe au lait, and Fred Noe’s flop sweat (just kidding!). A little water amplifies the wood notes, particularly on the finish. I’m with Rob on his rating, and might even kick it up to a full A, even at $100. (GOOD LUCK!) And I still love Baker’s. -Ed.
130.8 proof. Edition of 1000 cases.
A- / $100 / smallbatch.com
- Bourbon Battle: Booker’s vs. Baker’s
- Review: Booker’s Bourbon “Toogie’s Invitation” 2016-03
- Review: Booker’s Bourbon “Off Your Rocker” 2016-05 and “Noe Hard Times” 2016-06
- Review: Booker’s Bourbon “Oven Buster Batch” 2015-04