I really had no idea that the Busch family had gone through such a turbulent century, with the fortunes of Budweiser careening up and down. But then again, like most readers of this blog, I don’t give Budweiser a whole lot of thought, anyway.
But with Bitter Brew: The Rise and Fall of Anheuser-Busch and America’s Kings of Beer, author William Knoedelseder grabs you right from the start (with the ultimate fall — the company’s foreign takeover in 2008), before backtracking to 1857 when Adolphus Busch took over a small, bankrupt brewery and launched the A-B empire. While some tales, like the Busch’s obsession with and purchase of the St. Louis Cardinals, may not carry much weight with readers who are more interested in the sudsier side of things, but Knoedelseder’s gifts with the pen will keep you flipping the pages nonetheless.
One tragic oversight: No mention of Spuds MacKenzie.
A- / $13 / [BUY IT FROM AMAZON]