Diageo has entered the single malt super-luxury-one-percenter market with its latest release, a 40 year Brora retailing for $11,690. Bottled in the obligatory crystal decanter, this expression comes nestled with love in a wooden case courtesy of the Queen Mother’s personal cabinet maker, N.E.J Stevenson. Of course, if you’re one of those peasantlike two-percenters or someone who doesn’t have excessive money to burn on such frivolities, you could always go for the 35 year old Brora for a fraction of the cost. [Press Release]
Over the past few days there have been murmurs of a potential takeover of spirits producer Brown-Forman by mega-global corporation Bacardi. While there’s been no confirmation either way on the matter, the Lexington Herald Leader‘s incredible spirits scribe Janet Patton is reporting that the story originated months ago and began simmering louder this past weekend, when Bacardi’s CEO made comments regarding its desire to strengthen its whiskey portfolio. Now the question becomes: will they or won’t they? Could get interesting. Stay tuned. [Lexington Herald Leader]
In science news: researchers in Spain think they are getting closer to figuring out how microbial bacteria influences the taste of wine. [Wired]
We’re not exactly sure what’s going on here, but it appears that the staff of the “Model Collectorate of Customs Preventive, Anti-Smuggling Organization” (sounds pretty official) in Pakistan has confiscated 1000 bottles of whisky as part of a smuggling crackdown. Details of the initiative are incredibly sketchy at best, but perhaps someone in Frankfort, Kentucky may now have some answers as to where some misplaced inventory might be residing. [Observer]
Pernod seems to be keeping busy with its genius marketing idea of creating Absolut bottles based on regions. Up next: The Drinks Business reports Absolut is teaming with director Baz Luhrmann for Absolut Oz, and The Houston Chronicle reports of the arrival of Absolut Texas later this month.
In tequila news: a dignified portrait of tequila and the art of the process at Casa Noble. And then there’s Paula Deen riding horseback on an employee and slamming back the anejo.
And finally today, happy 107th birthday to Qualicum Beach’s Gertrude Kay. When asked about the secret to her longevity, she replied that it involves enjoying a glass of rye every evening before bedtime. We’ve had our suspicions that a long and happy life was somewhere in a good bottle of whiskey. Cheers to discovering the fountain of youth, Ms. Kay! [Parksville-QB News]
- Review: Our/Vodka Berlin
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- Review: Absolut 100 Vodka
- Review: Brora 37 Years Old Limited Edition 2015