Review: Zwack, Unicum, and Unicum Plum Liqueur

Unicum Plum 198x300 Review: Zwack, Unicum, and Unicum Plum LiqueurFour years ago I covered a line extension from Hungary’s Zwack, which confusingly was launching for the first time a spirit called Zwack. Previously, Zwack’s sole product was the bitter Unicum, and “Zwack” was nowhere to be found on the label.

At some point Unicum left the U.S. market, leaving Zwack the company’s sole product in the line available on our shores. Now, Unicum is coming back, branded as “Zwack Unicum,” and a new spirit, Zwack Plum Liqueur, is also joining the group as a third wheel.

We first wrote about Zwack’s launch in 2009. Here’s a fresh look at the full lineup in 2013.

Zwack Unicum Liqueur - This spirit, originally crafted from more than 40 herbs and spices in 1790. Very bitter, it’s a digestif for the Fernet fan, with sweetness a distant afterthought. I compared a fresh sample with a bottle I have from 2001, and based on informal tasting, the formula does not seem to have changed. Pushing past the initial shock of bitterness, Unicum offers a heavy cinnamon note character, with orange peel beneath. Secondary notes include licorice, dark chocolate, dried herbs, and some wood, driven by the six months Unicum spends in oak barrels before bottling. This is a solid alternative to Fernet, offering its own take on the bitter liqueur without reinventing the category. 80 proof. A-

Zwack Liqueur - Alternately known as “Unicum Next” internationally, this is Unicum’s lighter-colored and far sweeter take on Unicum, clearly designed for a younger, more sweet-toothed audience. Slightly syrupy, Zwack is quite fruity, driven as I noted in my original review by cherry notes — though these are more of the cherry jelly variety than the fresh fruit. Tasting today, I also get strawberries, iced tea, and a strong, orange candy finish. It’s quite a different beast than Unicum, one which lends itself to drinking as a shot, using as a mixer, and generally appealing to a more novice drinker. That’s neither good nor bad… but it’s not Unicum. 80 proof. B+

Zwack Unicum Plum Liqueur (pictured) – Take Unicum and age it instead for six months in oak casks on a bed of dried plums (huge in Hungary) and you have Unicum Plum. The nose isn’t immediately distinguishable from Unicum, licorice and spice notes. The body is instantly familiar, but brings more fruit to the table — a Port-like prune character that helps to balance out some of Unicum’s overwhelming bitterness. If you’re looking for something somewhere in between Unicum and Zwack on the bitter to sweet spectrum, Unicum Plum may fit the bill, though I find the bitter Unicum more exciting. Note the lower alcohol level. 70 proof. B+

each $32 (1 liter bottle) / zwack.hu

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