Cruzan actually makes some credible flavored rums, but things are starting to change. Most notably: With its new flavors, the sugar level is clearly going up and the alcohol level is demonstrably going down. What was once a low 55 proof has now fallen even further to just 42 proof. These two new expressions don’t really come across like rum as all but rather as liquified candy. Is this what consumers are really looking for?
Cruzan Key Lime Rum – Quite a strong lime kick on the nose, but very restrained body, pumped up with sugar. It’s hard to tell this is rum at all, it tastes more akin to Rose’s Lime Juice. A long, sugary, sticky finish reminds you you’re in candyland. C
Cruzan Passion Fruit Rum – Better. Not nearly as sweet, but not as fruity, either. Passion fruit is one of the great, undersung flavoring agents in cocktails, spirits, and juices, and here it makes a less than powerful appearance. And as with the Key Lime, it’s over-sweetened but slightly more tolerable. C+
each $15 / cruzanrum.com