If you haven’t heard of what ArteNOM is doing, you’re not a tequila lover. NOMs are four-digit numbers assigned by the Mexican government to each tequila distillery. Want to know where any given bottle of tequila is made? It’s easy: Just look up the NOM, which is printed on every bottle of tequila sold. (Numerous brands are invariably made at the same distillery.)
What ArteNOM does is it eschews its own branding and simply seeks out really great products — selling them at generally reasonable prices. These are issued in limited release as “ArteNOM Seleccion de XXXX,” where the X’s roll from one NOM to the next — wherever the very best tequila is being made.
That’s the theory anyway. A three of the expressions below come from highland distilleries. Oddly, the reposado and anejo expressions don’t indicate the amount of aging they undergo — and I haven’t found this information online. All are of course 100% agave and all are 80 proof. Here’s how they shake out.
Tequila ArteNOM Seleccion de 1079 Blanco – Made at the highest-altitude distillery that makes tequila. I’ve had good blanco tequilas before, but this is something else. Immediately peppery on the nose, it features true agave character plus some sea salt/marine notes. The body brings on layer after layer of complexity. It starts with a rush of agave, then turns to a rich dessert — caramel, Mexican chocolate, burnt marshmallow. The finish is hazelnuts, long and soothing. All of this: In perfect balance. Really exquisite. Love tequila? Think you don’t like tequila? Try this blanco and see what you think. (This bottling seems to have been retired but there’s plenty of it left on the market.) A+ / $40
Tequila ArteNOM Seleccion de 1414 Reposado – Another racy tequila, rich with space and ample agave notes. Wood has mellowed things out a bit, though it’s clearly still hanging on to its agave roots. More of a butterscotch character in the mid-palate here, along with modest wood notes. The finish is a bit vegetal, not in a bad way. Good stuff, but not nearly the masterwork that the blanco is. A- / $45
Tequila ArteNOM Seleccion de 1146 Anejo – Ample agave on the nose leads to a lush and well-rounded body. Deeply complex, this anejo offers immediate caramel sweetness but also cinnamon, coffee beans, toasty oak, and a long, long finish where the agave makes a lightly spicy return. Not overdone, with agave the clear and continued focus of the spirit. Amazing balance here, it’s difficult to follow the blanco no matter what, but this anejo just about does the job. A / $50