The budget alternative to Captain Morgan (to which it is 2nd in spiced rum market share), Admiral Nelson’s Rum is also named after a real person. In this case it’s a good guy instead of a pirate, the famous British Admiral Horatio Nelson.
Until 2011, Admiral Nelson’s Spiced Rum was produced by Luxco, a smaller company that owns a few random spirits brands. It was then sold to Heaven Hill, or pals in Kentucky, which has its eye on number one. Refreshed packaging has just been introduced — although the eyepatch-wearing, grog-swilling, beard-sporting, tight-pants-donning Nelson still smiles out at you front and center.
How does Nelson’s measure up against Morgan? Not badly, actually. On the nose, light cinnamon and gingerbread notes, backed with vanilla. Not at all boozy, the body is pleasant, quite sweet, and not overly spiced. Gentle and easy, it’s a spiced rum for those who like just a little kick of apple pie in their cola, yet is easy enough to sip straight, not the normal M.O. for a spiced rum. Don’t come looking for complexity — the finish is short, straight, and simple — but few shoppers in the $10 to $12 range have ever made such a request, anyway.
B / $11 (though more typically bought in the 1.75 liter bottle) / admiralnelsonsrum.com